Versatile water based styrene acrylic emulsion using AVANSE™ Technology. This technology offers enhanced adhesion to a large variety of metal surfaces (treated or not) and excellent pigment wetting properties. Applications: User friendly and a versatile product that can be formulated into metal primers for industrial maintenance as well as other industrial applications or for the DIY market. It can be used also over multiple substrates like concrete, ceramic, masonry, aged paints, showing unique adhesion. Thanks to the excellent pigment wetting, this binder has also excellent high gloss potential even if this is not the primary requirement. Can be formulated into environmental friendly coatings meeting the Directive 2004/42/CE regulation concerning the VOC requirements or the use of heavy metals as corrosion inhibitors (like Zinc for example).