Vanessa Ferreira Grossi

Field and Product Marketing Manager
Function: Marketing & Sales
Business: Building & Construction
Location: Brazil-Sao Paulo
Project Team: Addis Ababa Institute of Technology


Vanessa Ferreira Grossi is Marketing Manager for Dow Construction Chemicals in Latin America and is responsible for developing and implementing the market plan aligned to global strategy and regional financial targets. Furthermore, she is esponsible for P&L control (Volume, Price, Cost and Asset evaluation), monitoring business metrics and defending the business interests. Vanessa also coordinates Trade shows and Customer events with communications team and work on innovation projects that are strategic for the business health, leading prioritization of commercial and technical ones. She is the primary commercial interface with manufacturing, purchasing and supply chain, identifing solutions and strategies that improve profitability and support business growth.

Vanessa started at Dow as Account Manager for Distribution Channels in Specialty Chemicals in 2010, in Sao Paolo office. From 2004 to 2010, Vanessa worked in Pulp and Paper industry where she developed local and international strategic functions and management in Supply Chain, Logistics and Sales in Latin America.

Vanessa has a Bachelor’s degree in in Business Administration from the Federal University of Itajubá and is postgraduated in People Management at the Federal University of São Carlos, in Sales and Negotiation at FIA/USP and in Business Strategy & Marketing at La Verne University - California.