Issam Lazraq

Lead Marketing Manager
Function: Marketing & Sales
Business: Dow Coating Materials
Location: Switzerland-Horgen
Project Team: PSI


Issam Lazraq, is the global strategic MST leader for Liquid Applied Sound Dampening (LASD) market segment within DCM and is responsible for developing a global strategy for the above mentioned industrial segment and its execution plan. The MST is composed of Regional marketing managers, sales and TS/R&D.

Prior his current role, Issam Lazraq was a member of the EMEA NBD Team as New Business Development Manager. Issam led market driven initiatives that enable the identification and development of new business opportunities with substantial and sustainable earnings growth potential. The above includes the exploration of new market spaces across EMEA to gain a deep understanding of trends, emerging market segments, unmet needs, value chains and value pools, enabling technologies, and other industry aspects that present a significant growth opportunity for Dow. And he worked closely with business, country and functional leadership across EMEA to select the most attractive segments based on total size/value, to design projects that demonstrate Dow’s relevant capabilities, and to define market entry options that mitigate technical, financial and execution risks.

Issam joined Dow Automotive Systems in 2008 in Terneuzen as part of the EMEA TS&D Team with responsibilities for Polyurethane and Thermoplastic olefin elastomers applications. He relocated to Horgen in 2010 and held the position as a technical service manager responsible for customer technical support and for developing and implementing new polyurethane based NVH products for interior automotive applications within EMEA. He has lead several significant successful global projects and acted as a global technical SME in NVH.

Before joining Dow, Issam got his PhD in Biochemical Engineering from the Technical University of Dortmund, Germany. In the 2 years prior to that he worked at the Technical University of Eindhoven in The Netherlands developing water-vapour permeable PU films for BASF. He has an MSc in Molecular Chemistry from the Engineering School of Chemistry of Rennes and University of Rennes 1, France and a BSc in Chemistry from the University of Rabat, Morocco.

Issam is a certified Dow Leader and Six Sigma-Green Belt Project Leader. He speaks Arabic, English, French and German. Issam enjoys travelling, cooking and plays football with the Dow football team; which represents Dow in intercompany regional league.