CONSUMER & LIFESTYLE
By 2030, the world’s middle class will double in size.
China alone will add one billion people to the middle class by 2030.
The need for sustainable consumer goods will increase at a dramatic rate.
Where Science Can Help
Science is improving the performance and sustainability of everyday products. Science-enabled technologies are already bringing us:
- Smarter, smaller electronic devices
- Energy-saving materials and processes
- More convenient foods
- More household goods with biodegradable or other earth-friendly ingredients
Dow's Solutions At Work
Dow products and technologies are addressing the challenge.
Dow was recognized by Unilever for helping develop ingredients for affordable, accessible soaps that can encourage hand washing behaviors. Lifebuoy™ soap from Unilever aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. POLYOX™ Water-Soluble Polymers from Dow enables the soap to be longer-lasting, more affordable, and easier to lather. In recognition of its efforts, Dow was presented a “Partner to Win” award from Unilever in 2014.
Dow and appliance maker Haier jointly launched “Magic-Pellets Washing” laundry technology in China, which significantly reduces the water and detergent consumption. The unique washing pellets can effectively capture dirt from clothes through absorption, requiring only a small amount of water. The pellets are self-cleaning and reusable and are the result of a two-year research collaboration between Haier and Dow.
University of California-Santa Barbara
Dow is involved in a collaborative research initiative with the University of California-Santa Barbara to help shape the future of technology in areas that will benefit society (e.g., materials research for next-generation microelectronics).
Dow Italia, Afros and the Crios (Cannon Group) and Federchimica are partners in the Energ-Ice Project funded by LIFE, the EU’s financial arm that supports environmental and nature conservation projects. The project focuses on reducing the environmental impact of energy-using products by taking action at the design stage where pollution caused during the product’s life cycle can best be prevented.
University of Minnesota
Dow is involved in a collaborative research initiative with the University of Minnesota to develop polymers for electronic devices.
American Chemical Society
ACS Heroes of Chemistry (2014) – Dow Electronic Materials
2012 China Personal Care & Cosmetics Innovation Award
Presented for Dow's EcoSmooth™ Satin skin conditioning polymer.
Dow Italia's Energ-Ice Project received the "Best of the Best" designation from the LIFE Environmental Program of the European Commission.
R&D 100 Awards
Dow received eight “R&D 100 Awards” for products from its INSITE™ Platform (enables packaging, adhesives, infrastructure, toys, sports and recreation, hygiene & medical products).
Recognized Dow for PASCAL™ insulation system for appliances in 2010.
Best Innovation Contributor for 2011 by Henkel for Dow’s Laundry and Home Care, Consumer & Industrial Solutions.