Dow Technology Empowers XTEP Softpad to Deliver Exceptionally Comfortable Shoes
Dow sets new trend in the sportswear industry with Comfort Science
Dow Polyurethanes, a business unit of The Dow Chemical Company (NYSE: DOW), today announced the launch of a co-branding program with China’s well-known fashion sportswear brand XTEP. The partnership combines Dow VORALAST™ Comfort Science technology and XTEP’s Softpad technology to enable next-generation shoes, bringing more comfortable and lightweight workout and recreational experiences to Chinese consumers. This collaboration is Dow Polyurethanes’ latest effort to bring its science closer to customers to set market trends.
XTEP's latest running and sports shoes, which were rolled out in the first and second quarter of this year, adopt Dow VORALAST™ polyurethane memory foam. They represent the first time Dow Polyurethanes has implemented a co-branding program with an influential Chinese brand. XTEP also plans to apply the VORALAST™ technology to all of its ladies shoes. All VORALAST™-enabled products will display hangtags jointly designed by Dow and XTEP to boost consumer awareness of how Dow material science increases the comfort of the XTEP Softpad. In the future, both parties will work together on a range of new product campaigns.
“Comfortable running shoes allow consumers to enjoy more productive, healthy workouts and recreation. We are very pleased to partner with the stylish sportswear brand XTEP to bring our Comfort Science to consumers in China,” said Glenn Wright, Global Business President, Dow Polyurethanes. “We look to cooperate with more Chinese brands in the future to offer innovative flexible foam solutions that enable rewarding lifestyles and deliver superior comfort in many aspects of society.”
“XTEP is committed to providing consumers with fashionable and vibrant sportswear with the latest cutting-edge technology,” said Shuipo Ding, Founder, Chairman and CEO of the XTEP Group. “XTEP is the world's first and only sports brand to introduce Dow’s VORALAST™ Comfort Science into its shoe products. We have successfully partnered to enhance shoe comfort and we are excited to launch our joint hangtags. Dow technology delivers good quality, durability and comfort, allowing consumers to enjoy an exceptional feeling, while XTEP’s is able to boost its competitiveness among China’s sportswear brands.”
Dow’s VORALAST™ technology features fit, comfort, lightness, durability and fashion, while addressing consumer needs for mid- to high-end shoepads in the sports and casual shoe markets. VORALAST™-based pads closely conform to the shape of the foot and quickly rebound to their original shape. The technology also efficiently and evenly distributes weight over the pad’s entire surface. Dow’s technology reduces shoe pad density and lowers weight by 20% compared to conventional PU/EVA materials. Additionally, compression decreases by 20%, making it more durable.
Dow Polyurethanes has partnered with XTEP since 2014. Dow Polyurethanes was invited to introduce its VORALAST™ technology during an XTEP new product launch event in June 2015, where it garnered positive reviews from XTEP distribution partners across China.
Dow Polyurethanes is a leader in Comfort Science with a goal of making greater comfort a part of everyday products. Dow Polyurethanes delivers comfortable, healthy and durable high-tech materials in a wide variety of industries, ranging from bedding to flooring, and from furniture to car seats.
About Dow Polyurethanes
Dow Polyurethanes develops and delivers a broad portfolio of technologies and customized solutions to customers in a variety of industries, and applications ranging from energy-efficient insulation materials, to industrial and infrastructure solutions, to consumer comfort solutions in flooring, furniture bedding and footwear. The business manufactures and sells key chemical components as well as fully-formulated polyurethane systems for rigid, semi-rigid and flexible foams, and coatings, adhesives, sealants, elastomers and composites. Dow is the world's largest producer of propylene oxide (PO), propylene glycol (PG), and polyether polyols, and is a leading producer of quality aromatic isocyanates, such as MDI. Striving to meet the specific needs of its customers in their local geographic regions, Dow Polyurethanes operates a global network of production sites and systems houses, as well as innovation and service centers. The business has an ongoing initiative to lead the industry in providing high-performance products that meet critical market needs and contribute to a more comfortable, healthier and resilient society. For more information, visit www.dowpolyurethanes.com and follow us on Twitter and LinkedIn.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,500 people worldwide. The Company's more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
Listed on June 3, 2008 on the Main Board of the Hong Kong Stock Exchange, XTEP is a leading PRC-based professional sports brand providing stylish and functional products. It is principally engaged in the design, development, manufacturing, sales and marketing, and brand management of sportswear products, including footwear, apparel and accessories. During the past several years, the Group has been actively implementing its sports marketing strategy with a focus on running and football. It boasts an extensive distribution network of approximately 7,000 stores nationwide covering 31 provinces, autonomous regions and municipalities across the PRC.
For Editorial Information:
Public Affairs, Dow Asia Pacific
+86 021 3851 2479