Stop Searching for the ‘Cool Side’ of the Pillow
Comfort Revolution and Dow team up to enhance memory foam pillows for sound slumber
MIDLAND, Mich: Tuesday, March 03, 2015
Hydraluxe® gel technology provides a cooling, restful and rejuvenating sleep experience. The Comfort Revolution premium memory foam enabled by Dow technology cradles the head and neck for muscle relaxation in any sleeping position ® side or back sleepers.
While researchers disagree on how much sleep we really need, it is widely established that in order to fall asleep, your body temperature has to drop three degrees. Heat buildup results in tossing, turning and a fitful night's sleep – cooler environments encourage a longer, more restful sleep. Comfort Revolution has an innovative solution to a commonly known criticism of memory foam – heat. The Comfort Revolution® Hydraluxe® Cooling Gel Pillow stays cool longer so you can fall asleep faster and sleep more comfortably.
The proper sleep environment is critical for sound slumber, including correct temperature and pillow position for optimal head and neck alignment. According to the Division of Sleep Medicine at Harvard Medical School, lack of sleep on a regular basis is associated with long-term health consequences including diabetes, high blood pressure and heart disease. In fact, reducing sleep by as little as one and a half hours for just one night could result in reduced daytime alertness by as much as 32 percent.
"The cool gel over memory foam is a novel solution to achieve a temperature-perfect sleep. The Hydraluxe pillow helps redefine the sleeping experience for healthier living," said Michael Fux, founder and CEO of Comfort Revolution. "Our goal is to redefine sleep in a way that transforms how people experience their time awake. Good nights turn into great days."
In independent tests, the Hydraluxe Pillow slept significantly cooler than other sample pillows that were tested against it – including cool foam, ventilated foam, latex, fiber and down. During the test, the pillow exhibited the lowest thermal conductivity properties and stayed cooler throughout the night, with a lower maximum temperature than the other samples.
As a leader in foaming and gel technologies, Dow innovations helped Comfort Revolution design a superior memory foam pillow, as well as the layer of Hydraluxe cooling gel to permanently stick to the memory foam pillow. The powerful combination of VORALUX™ Polyol and DOW HYPERLAST™ provided the unique technology advantage needed for the Hydraluxe Gel Pillow.
"Any time you set out to improve people’s lives at such an enormous scale, you need practical, proven science on your side," said Alan Robinson, North American marketing director for Dow Polyurethanes. "From the viscoelastic polyurethane foam for a soft sleep to the odor-free adhesives that fuse the gel to the memory foam, our scientists developed technologies to help Comfort Revolution actually revolutionize the pillow."
The Comfort Revolution Hydraluxe Cooling Gel Pillow is American-made and is available in a variety of colors, patterns, sizes and shapes, including king and queen size pillows. It does not require a power device and can be used in any sleeping position. For total muscle relaxation, the Hydraluxe Gel Pillow gives you the comfort to rest softly, wake fully rested and ready to start your day.
About Comfort Revolution
Comfort Revolution®, headquartered in West Long Branch, New Jersey, is a leading manufacturer and distributor of high-end sleep products, including mattresses, mattress toppers and pillows. Comfort Revolution®. Good nights. Great Days. Revolutionary Comfort™.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high growth sectors such as packaging, electronics, water, coatings and agriculture. In 2013, Dow had annual sales of more than $57 billion and employed approximately 53,000 people worldwide. The Company's more than 6,000 products are manufactured at 201 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.