A water-based styrene acrylic designed to offer excellent water resistance, high level of scrub resistance, washability and alkali resistance compared with traditional styrene acrylic co-polymers, particularly when used in high PVC paints. Suitable for formulations across PVC range in flat, sheen, semi-gloss and gloss paints as well as in high volume solids like textures, fillers and stucco paints for interior and exterior applications. The alkaline and water resistance makes the product enhanced perfromance in primers (clear and pigmented)