Study: Consumer Food Trends Drive Need for Better, Healthier Food Solutions

Dow helps manufacturers and brand owners deliver higher quality reduced fat, vegetarian and glutenfree options

In a recent Harris Poll study, 64 percent of American consumers reported that they try to eat healthier on any given day,1 showing they are increasingly aware of their eating habits. At IFT2017, June 25-28, Dow Food Solutions will discuss how its WELLENCE™ Food Gums drive food ingredient innovation to provide more flavorful, healthier options with reduced fat and calories, better meat-alternatives and gluten-free options.

As consumers become more conscious of their diet, they have begun looking for alternative food options including vegetarian and gluten-free options. The study found that more than 70 percent of American consumers consider plant-based proteins healthy,2 echoing the growing trend of vegetarian and vegan diets. In addition, one in five Americans now actively try to include gluten-free foods in their diet.3

“Major companies are continuing their efforts to reinvent themselves by providing healthier food options,” said Chris Spontelli, North America marketing manager, Dow Food, Pharma & Medical. “Our WELLENCE™ portfolio meets these food industry trends to help manufacturers and brand owners create the products for which consumers are asking.”

Americans are also reducing fat in their diets, with 47 percent of respondents reporting that they try to avoid consuming fat.4 Over 60 percent of Americans have been cutting back on foods higher in saturated fats for more than a year,5 and 33 percent of consumers would be more likely to buy a product if it includes a “low-fat” claim.6 All of these key industry trends and more are captured in Dow’s easilydigestible infographic.

Dow Food Solutions provides food formulators and brand owners with customized solutions for each of these consumer desires with WELLENCE™ Food Gums, the portfolio includes:

  • WELLENCE™ Smart Fry: to reduce fat and associated calories by 30%+ in fried batter or coating systems while keeping full-fat flavor and crisp texture intact and increasing yield.
  • WELLENCE™ VegE Form: binders for vegetarian and vegan applications that create meat-free alternatives that hold meat-like qualities with its best-in-class bite and gel strength.
  • WELLENCE™ Gluten Free: a plant-based ingredient that mimics the water-absorbing and structural abilities of gluten to create gluten-free breads, cakes and other foods that look, feel and taste the same while satisfying the dietary needs of consumers.

To learn more about the technology, visit Dow Food Solutions at IFT2017 Booth #4435 during one of its three Tech Talks:

  • June 26 at 11 a.m. PT: WELLENCE™ VegE Form with Senior Technical Service Specialist, Vicki Deyarmond
  • June 27 at 11 a.m. PT: WELLENCE™ Smart Fry with Associate Chemist, Jing Guo
  • June 28 at 10 a.m. PT: WELLENCE™ Gluten Free with Technical Applications Specialist, Liz Diaz

1 Harris Poll on behalf of GIBBS-rbb, The Gibbs-rbb Conscious Consumer White Paper, 2016
2, 2017 Food and Health Survey, 2017
3 Gallup, One in Five Americans Include Gluten Free Foods in Diet, 2015
4 Gallup, Americans Not Avoiding Fat or Salt, 2015
5, 2017 Food and Health Survey, 2017
6 Harris Poll on behalf of GIBBS-rbb, The Gibbs-rbb Conscious Consumer White Paper, 2016

For a high-resolution version of the infographic that highlights key food industry trends, please contact Isabella DiSanto at

About Dow Food, Pharma & Medical

Dow Food, Pharma & Medical designs differentiated solutions that enable pharmaceutical delivery & nutritional benefits to customers around the world. A business of the Dow Consumer Solutions Portfolio, Dow Food, Pharma & Medical offers a single interface to all Dow and Dow Corning technologies and expertise focused on solutions serving the pharmaceutical, medical device and food manufacturing markets. We provide highly functional food ingredients, functional excipients, active pharmaceutical ingredients (APIs), medical-grade elastomers and adhesives to help people around the world live healthier, more convenient and enjoyable lives.

Please visit and for more information.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems, such as the need for fresh food, safer and more sustainable transportation, clean water, energy efficiency, more durable infrastructure, and increasing agricultural productivity. Dow's integrated, market-driven portfolio delivers a broad range of technology-based products and solutions to customers in 175 countries and in high-growth sectors such as packaging, infrastructure, transportation, consumer care, electronics, and agriculture. In 2016, Dow had annual sales of $48 billion and employed approximately 56,000 people worldwide. The Company's more than 7,000 product families are manufactured at 189 sites in 34 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at

For further information contact:

Kelly Serke
Dow Food Solutions

Tori Unger
G&S Business Communications