Dow Announces Global Commercial Availability of WELLENCE™ Fat Reduction at IFFA
Unique Technology Enables ‘Reduced Fat’ Health Claims
Today at IFFA – the leading international trade fair for the meat industry- Dow Pharma & Food Solutions, a business unit of The Dow Chemical Company (NYSE: DOW), announced the global commercial availability of its new WELLENCE™ Fat Reduction technology. WELLENCE™ Fat Reduction is a range of innovative cellulose-based food gums with optimized properties that help reduce the oil uptake of coated and battered food products -including meat and meat analogues- during frying. This allows food manufacturers to achieve a fat and calorie reduction of up to 35% in fried foods, enabling ‘reduced fat claims’ without compromising on product quality and taste.
Upon heating, WELLENCE™ Fat Reduction forms an impermeable film within the coating or batter, which functions as a barrier to limit oil uptake during frying. The oil barrier also prevents loss of moisture, which results in a juicier, tastier product with improved texture and a crispier coating. Furthermore, the technology offers improved coating or batter adhesion and integrity by reducing the coating/batter “blow off” during frying to minimize the rate of frying oil degradation.
“The growing incidence of lifestyle diseases, and increased consumer awareness of health and well-being is triggering a rise in demand for healthier foods with reduced calories and a lower fat profile. To address this issue, we designed WELLENCE™ Fat Reduction based on our patented Designed Particles Morphology (DPM) technology, which offers faster hydration and improved film forming properties to prevent oil penetration. With WELLENCE™ Fat Reduction we are bringing this unique technology to the global food market for the first time,” comments Michiel Van Genugten, Global Marketing Leader at Dow Food Solutions.
The technology’s performance has been validated through a continuous pilot line with French fries, successful independent scale-up trials to produce reduced fat breaded chicken tenders, and a sensory evaluation of the chicken tenders against a control with a consumer panel. It can be used in a wide range of coating and batter systems, such as breadcrumbs and tempura batters, and for different food components including whole muscle or reformed meat, meat analogues, fish, sea food and vegetables.
WELLENCE™ Fat Reduction is the latest addition to Dow’s WELLENCE™ product line, a family of plant-based cellulose derivatives designed to provide food manufacturers with easy-to-use, cost-effective and sustainable ingredients optimized for health-oriented food applications.
For more information on our product portfolio please visit www.dowpharmaandfood.com
About Dow Pharma & Food Solutions
Dow Pharma & Food Solutions designs differentiated solutions that enable pharmaceutical delivery & nutritional benefits to customers around the world. A business of Dow Consumer Care portfolio, Dow Pharma & Food Solutions offers a single interface to all Dow technologies and expertise focused on solutions serving the pharmaceutical and food manufacturing markets. We provide functional excipients, active pharmaceutical ingredients (APIs) and highly functional food ingredients to help consumers live healthier, more convenient and enjoyable lives. Dow Pharma & Food Solutions employs 1,200 people across nine sites and 15 manufacturing plants, with six cGMP's, serving customers in around 160 countries. Additional details can be found at www.dowpharmaandfood.com.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,500 people worldwide. The Company's more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.