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11.10.2020

What is driving a new age of beauty technology?

Dow’s immersive virtual event on November 18

MIDLAND, Mich. – November 10, 2020 – Building on successful customer engagements at their virtual booth, Dow launches a new series of conversations around the question: Pioneering a new age of beauty? The event offers customers the opportunity to tap into Dow’s pool of global subject matter experts, gaining a holistic view of the industry and inspiring new ideas and thought provoking questions.

"With this event we would like to challenge our customers thinking and enter into a transparent dialogue about the future of the beauty industry," Isabel Almiro do Vale, Global Strategic Marketing Director Dow Hair Care.

Accessible to customers around the globe, the events will take place at 9:00 a.m. CET and 9:00 a.m. EST. Those who register will have the opportunity to submit their questions in advance to ensure the content is tailored to their needs.

Rafael Cayuela, Dow’s Global Strategy Director & Corporate Chief Economist, will present "Chemistry at the heart of human progress," sharing insights about global transformations and their impacts beyond the pandemic.

Following the presentation, customers will experience brief 3 minute presentations and accompanying Q&As from Dow leaders, sharing how the current transformation is driving innovation in beauty care, and how Dow is pioneering the way for a new age of beauty.

Fabienne Bizeray, Global Strategic Marketing Director Skin Care: "Dow’s virtual platform gives our customers the opportunity to talk with us in real time and access our wealth of expertise in topics such as world economics, the science behind beauty technology and regulatory requirements. Dow employs more than 36,000 people and has manufacturing and R&D presence around the globe. We are a hotbed of scientific and market know-how, and we invite our customers to leverage this pool of knowledge to be inspired, ignite novel ideas and drive innovation for the future."

After the event, customers are invited to explore the booth to experience Dow’s cutting edge-innovations. Dow scientific experts and leaders from around the globe will be available to engage in one-to-one real-time chats, providing tailored support and answering additional questions.

To learn more and register for the November 18 event, visit the Pioneering a new age of beauty? page.

About Dow Home and Personal Care Solutions

Dow Home and Personal Care offers unique, innovative ingredients that customers around the world to create products with exceptional performance and exciting benefits that consumers can trust and believe in. Whether they seek the confidence of a healthy appearance or the comforts of a clean home, consumers can see and feel the difference in our products through their lustrous hair, radiant skin, shiny surfaces, and fabrics that look and smell fresh. We leverage our understanding of customer needs, deep market knowledge and technical expertise—combined with one of the broadest portfolios of technologies—to deliver home and personal care solutions with outstanding performance that are safe for people and the planet. We foster these innovations on global and local levels to meet the needs of diverse consumers through business centers, research and development (R&D), manufacturing plants and customer applications centers around the world. Please visit www.dow.com/homecare for more information.

About Dow

Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure and consumer care. Dow operates 109 manufacturing sites in 31 countries and employs approximately 36,500 people. Dow delivered sales of approximately $43 billion in 2019. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.

For further information, please contact:

Liv Schneider-Affeld
+34 917407747
liv.schneideraffeld@Dow.com