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2018.02.20

Dow Introduces New Shoe Soling Systems that Combine Comfort and Performance

Network expansion dedicated to further support customers’ growth through customized solutions and technology innovations geared to local market needs.

Horgen, Switzerland - Dow Polyurethanes, a business division of The Dow Chemical Company, is launching two new soling systems, to serve the athleisure and protective footwear markets. The ENERLYTE™ Polyurethane (PU) Elastomer is a system designed for the active consumer, bringing lightweight, durable, high-“energy return” and soft-touch soles to the athleisure market. With the new VORALAST™ H2, Dow broadens its footwear portfolio with a polyurethane soling system specifically designed for protective shoes requiring a combination of comfort and protection in a variety of working conditions and addressing the needs of the industrial, agriculture, cold store, trekking and wellington professional shoe manufacturers.

“If you’re asking whether to focus on comfort or performance, you’re asking the wrong question. End customers expect both to be taken into account,” said Akil Sahiwala, Marketing Manager for Footwear, Dow Polyurethanes. “ENERLYTE™ and VORALAST™ H2 are designed with both in mind. ENERLYTE™ outperforms EVA and standard PU foams when it comes to ball rebound and energy return, delivering high sole resilience and elasticity at very low density. And VORALAST™ H2 brings comfort, flex fatigue and elasticity, while also offering enhanced hydrolysis resistance, abrasion endurance, and excellent anti-static and grip properties.”

Dow Polyurethanes will be launching these two new products at SIMAC in Milan on 20-22 February 2018, and will host colleagues from the Dow Packaging & Specialty Plastics business to demonstrate the full spectrum of footwear solutions available from Dow.

“From Polyolefin Elastomers and Olefin Block Copolymers, to high performance polyurethanes, Dow takes pride in delivering products designed so our customers can make the best possible soles and midsoles. Expanding our range of polyurethane soling solutions to include ENERLYTE™ and VORALAST™ H2 shows our dedication to ensuring our customers have the ingredients they need for a winning formula,” commented Jon Penrice, Vice President of Dow Polyurethanes Europe, Middle East, Africa and India (EMEAI).

About Dow Polyurethanes
Dow Polyurethanes develops and delivers a broad portfolio of technologies and customized solutions to customers in a variety of industries under its DurableScience, ComfortScience and InsulationScience category brands. Applications range from industrial and infrastructure solutions, to consumer comfort solutions in flooring, furniture, bedding and footwear, to energy-efficient insulation materials. The business manufactures and sells key chemical components as well as fully-formulated polyurethane systems for rigid, semi-rigid and flexible foams, and coatings, adhesives, sealants, elastomers and composites. Dow is the world's largest producer of propylene oxide (PO), propylene glycol (PG), and polyether polyols, and is a leading producer of quality aromatic isocyanates, such as MDI. Striving to meet the specific needs of its customers in their local geographic regions, Dow Polyurethanes operates a global network of production sites and systems houses, as well as innovation and service centers. The business has an ongoing initiative to lead the industry in providing high-performance products that meet critical market needs and contribute to a more comfortable, healthier and resilient society.

About Dow
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.


For more information, please contact:

Neil Fernandes
Media Relations Manager
Dow Polyurethanes EMEAI
+971 44537173
NMFernandes@dow.com

Laura Tita
Porter Novelli for Dow Polyurethanes
+32 2 421 22 00
analaura.tita@porternovelli.be