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2018.09.25

New Beauty Ingredient: Achieve a Velvety, No Tack Finish with Dow’s Award-Winning Elastomer Powder

Dow globally launches DOWSIL™ EP-9610 Cosmetic Powder for color and skin care applications

After wowing cosmetic manufacturers who tested a facial serum formulated with the product at in-cosmetics Korea, Dow globally launches DOWSIL™ EP-9610 Cosmetic Powder. Formulators will benefit from processing ease for a wide range of color and skin care product applications and deliver against consumer demands for silky, smooth aesthetics, sebum control and a matte finish.

Dow Luminous Facial Serum formulated with DOWSIL™ EP-9610 Cosmetic Powder received first place against 30 entries for the in-cosmetics Korea formulation award due to its sensory aesthetics, product performance, uniqueness, and benefits to end-consumers and formulators.

Key Ingredient Benefits Include:

  • Easy processing due to low agglomeration properties, spherical silicone shape and low hardness level to deliver smoother spread-ability and less clumping. DOWSIL™ EP-9610 Cosmetic Powder can also be added directly to oil-phase ingredients without premixing in another fluid.
  • Control of texture variation and viscosity through powder dosage. DOWSIL™ EP-9610 Cosmetic Powder gives formulators the choice of thickening or changing the texture of their creation.
  • Reduced risk during the formulation process with less projection hazards than other powder materials.
  • Versatility to create products across a variety of applications and textures such as loose and compact powders, oils, solid, gel/paste or liquid form. Potential applications include skin, color, sun, hair care, and antiperspirant categories.

“Elastomer powders provide a special sensory feel, but agglomeration issues generally create processing challenges such as clumping,” said Fabienne Bizeray, global strategic marketing manager, Home & Personal Care. “This unique innovation is a testament to our technical expertise and focus on formulation needs to provide our customers with the power of control in design and application while meeting global trends.”

Give Consumers a Silky Smooth Experience
The majority of today’s cosmetics contain silicone elastomer powders and gels due to their positive sensory attributes. While the powder appeals to formulators for its easy processing and application versatility, DOWSIL™ EP-9610 Cosmetic Powder also provides ultimate beauty benefits that consumers seek such as an optimal sensory experience and matte finish.

Consumers desire soft and silky skin care and cosmetic products that absorb oil without clumping or tackiness. The formula gives the final product a velvety and bouncy feel with moderate sebum control and optical blurring effects.

To learn more about Dow Home and Personal Care’s portfolio of cosmetic solutions, visit consumer.dow.com and follow @DowHomePersonal.

About Dow Home and Personal Care Solutions
The Dow Home and Personal Care business (part of the Dow Consumer Solutions Portfolio) offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit consumer.dow.com for more information.

About The Dow Chemical Company
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at dow.com.

For further information contact:

Helena Alonso
Dow Home and Personal Care
+1 989-496-3353
HNalonso@dow.com

Susan Huddleston
G&S Business Communications
+1 312-648-6700 ext. 2107
shuddleston@gscommunications.com