Amorepacific introduces fully recyclable packaging with Dow’s INNATE™ TF resins
for the first time in three leading brands
The partnership with Dow enables Amorepacific to advance eco-friendly packaging with high-performance materials that are fully recyclable in existing recycle streams
SINGAPORE – October 28, 2020 – Dow (NYSE: DOW) announced today that INNATE™ TF Polyethylene Resins for Tenter Frame Biaxial Orientation has been chosen by Amorepacific, a global beauty company from South Korea, in its new recyclable packaging. The commercialization of tenter frame biaxially oriented polyethylene (TF-BOPE) films is a breakthrough moment in the future of sustainable packaging, providing high performance, excellent shelf appeal, reduced plastic weight and recyclability, enabling leading brand owners like Amorepacific to adopt fully recyclable packaging. This is in line with Dow’s new sustainability target of having all of its products sold into packaging applications to be reusable or recyclable by 2035.
In a tripartite collaboration between Dow, Amorepacific and Flair Flexible Packaging, luxury cosmetic brand Sulwhasoo, clean beauty brand primera, as well as derma cosmetic brand illiyoon, will now use all-polyethylene (PE) recyclable stand up pouch for its liquid products. Dow’s INNATE™ TF resins were selected due to its valuable benefits that include excellent toughness, outstanding appearance, superior pin-hole resistance, manufacturing efficiency and complete recyclability in existing recycle streams; while Flair Flexible Packaging was responsible for designing and creating the stand-up pouch.
“We are proud to partner with Amorepacific, a leading brand owner in the cosmetics industry, to redefine the possibilities for packaging. Collaboration is key in advancing a circular plastics economy, thus it is important for players across the value chain to act on eliminating plastic waste and optimize our sustainability efforts together,” said Bambang Candra, Asia Pacific commercial vice president of Dow Packaging and Specialty Plastics. “Our role as one of the leading materials science solutions providers is to support local regulators and brand owners in delivering their sustainability commitments. South Korea has several policies to promote a zero-waste society, such as the Resource Circulation Performance Management Program which encourages manufacturers to improve products recyclability, and these all-PE packaging can address the country’s need for plastic packaging to be fully recyclable and drive a positive change in the circular economy.”
“Brand owners like us have a vital role to play in offering recyclable packages and we need to be cognizant and present when it comes to deciding the materials for our packaging. We are stepping up in meeting the needs of our consumers who are increasingly eco-conscious with innovative and sustainable packaging materials,” said Yu Minho, Packaging manager at Amorepacific. “Our target of reducing 700 tons of plastic consumption by 2022 is made possible through strategic partnerships, such as embracing Dow’s best-in-class solutions. We chose to introduce INNATE™ TF-BOPE resins in our brands – Sulwhasoo, primera, and illiyoon because of its unique, fully-recyclable feature that also demonstrated strong properties and great appearance.”
“We work closely with our customers to not only provide them with packaging solutions, but to help develop and communicate their product’s identity. This partnership with Dow and Amorepacific reiterates the brands’ commitment to sustainability, and we are proud that Flair’s engineering and development capabilities support their vision of a waste-free environment in South Korea,” commented Hanil Lee, senior vice president of Technology at Flair Flexible Packaging Corp. “The stand-up pouches are designed to be functional, appealing and entirely recyclable. With Dow’s INNATE™ TF resins, we were able to develop a packaging solution that support a circular economy where recyclers receive useful materials and consumers are empowered to recycle more.”
Dow recently announced the innovative and revolutionary INNATE™ TF-BOPE and its applications with a variety of value chain members. The resins offer distinctive physical properties which enable material substitution, film layer elimination and/or downgauging to reduce overall packaging materials. It is the prominent choice for brand owners as it can help deliver lighter, stronger and more durable packaging films for numerous applications. INNATE™ TF boasts a variety of benefits that include higher mechanical properties, material rigidity, better optical and printing performance, hence addressing the many needs of the packaging value chain.
INNATE™ TF has been recognized as a ‘design for recyclability’ solution, enabling more plastic packaging to be recycled and not end up in the environment or lost to landfills. With most companies focusing their sustainability initiative on increasing the recyclability of their packaging, Dow’s TF-BOPE film allows brands to design for recyclability right from the start, choosing materials that work together to create packaging that satisfies needs throughout its lifecycle.
INNATE™ TF-BOPE resins provide converters, brand owners and retailers with an innovative packaging solution that can achieve desired properties while being completely recyclable. This is possible because of the resins’ unique molecular architecture that demonstrates outstanding physical properties as compared to traditional polyethylene products. Additional information about INNATE™ TF Polyethylene Resins for Tenter Frame Biaxial Orientation and current success stories are available at www.dow.com/InnateTF.
About Dow Packaging and Specialty Plastics
Packaging and Specialty Plastics (P&SP), a business unit of Dow (NYSE: DOW), combines core strengths of R&D, worldwide reach, broad product lines and industry expertise to deliver high performing technologies for end use markets in food packaging, personal hygiene, infrastructure, consumer goods and transportation. P&SP is one of the world’s largest producers of polyethylene resins, functional polymers, and adhesives, and enabled by Pack Studios, is a leading innovator and collaborator across the value chain on sustainable application development and circular economy life-cycle design for plastics. www.dowpackaging.com
Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure and consumer care. Dow operates 109 manufacturing sites in 31 countries and employs approximately 36,500 people. Dow delivered sales of approximately $43 billion in 2019. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.
Since 1945, Amorepacific has had a single, clear mission: to present its unique perception of beauty– namely what it calls ‘Asian Beauty’ – to the world. As Korea’s leading beauty company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 30 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.
About Flair Flexible Packaging Corporation
Founded in 1992, Flair Flexible Packaging Corporation has become a global resource for innovative packaging solutions. With operations in Canada, United States, Mexico, and Korea, Flair is uniquely positioned to provide the highest level of technology and service around the world. More than a packaging supplier, Flair is a packaging partner, working with customers to develop effective solutions for today and innovative advances for tomorrow.
Recognizing the many functions modern packaging serves, Flair is committed to providing materials that improve product protection and preservation, while enhancing product presentation and promotion; engineering that helps products stand up, design that helps products stand out.
For 25-years, Flair has remained focused on customer success by dedicating itself to becoming a resource, not simply for packaging materials, but for the science, service, and solutions that affect every aspect of a product's success in the marketplace. Flair continually goes beyond expectations because Flair consistently goes beyond packaging. To learn how, contact us, or call 920-574-3121 (USA) or 403-207-3226 (Canada).
For further information, please contact:
Asia Pacific Business Communications Manager for Sustainability and Recycling for P&SP, Dow
Maria Socorro Tan
Manager, Golin Singapore