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2017.12.05

New Brand Name, Same Quality Product and Service: Dow Corning® Silicone-Based Home and Personal Care Products Rebrand to DOWSIL™

Dow Home & Personal Care, a global business unit of the DowDuPont Materials Sciences division, launches the new DOWSIL™ product name for its heritage Dow Corning® silicone-based home and personal care products. The new name emphasizes the legacy silicone expertise spanning many markets, paired with Dow’s unmatched R&D capabilities and global reach.

With more than a century of experience delivering award-winning solutions and technologies in home and personal care markets, Dow has transformed the way formulators and brand owners create products by enhancing performance, product sensory and delivering value to consumers around the world. DOWSIL™ will build upon this legacy to help brands maintain a competitive edge in a number of highly-concentrated home and personal care markets with its multi-functional solutions, such as:

  • Skin and sun care: differentiated solutions to create multi-functional skin and sun care products with superior sensory and performance, applications include lotions, creams, gels, antiperspirants, deodorants, razor strips, and more.
  • Hair care: ingredients to improve hair’s resistance to breakage, provide enhanced sensory and appearance, and provide various levels of conditioning.
  • Color cosmetics: performance-enhancing solutions for color cosmetics that help intensify, dramatize and deliver long-lasting color.
  • Fabric care: solutions to address foam control and provide easy rinsing in application.
  • Household care and cleaning: solutions for foam control, enhanced shine, and ease of cleaning for longer-lasting results.

“As we continue the legacy we have built in home and personal care products, we remain focused on our customers and their needs to provide them with innovative solutions under our new brand name,” said Eric Peeters, global business director, Home & Personal Care. “We look forward to a smooth transition as we continue to supply products and services our customers have relied upon for decades.”

Through a phased implementation over the next year, Dow Corning® branded silicone products will transition to the new DOWSIL™ name. Product descriptors that are part of the product names today will remain the same and customers can expect the same high-quality solutions they currently rely on.

Customers can enjoy a simpler online search and buying experience, driven by a new Consumer Solutions website that replaces the current www.dowcorning.com platform. In an effort to guide customers through this transition, Dow has created a continuously updated integration information center at www.dowcorning.com/integration. Customers can find implementation updates, integration activity materials, FAQs, as well as a tool to generate a chemical equivalency certificate for specific products.

To learn more about Dow Home & Personal Care and how its proven silicone-based home and personal care solutions fit in to its already impressive portfolio, visit www.consumer.dow.com.

About Dow Home and Personal Care Solutions
Through its Home and Personal Care business, part of the Dow Consumer Solutions Portfolio, Dow offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit www.consumer.dow.com for more information.

About DowDuPont Materials Science Division
DowDuPont Materials Science, a business division of DowDuPont (NYSE: DWDP), combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. The division has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. DowDuPont Materials Science’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. DowDuPont intends to separate the Materials Science Division into an independent, publicly traded company. More information can be found at www.dow-dupont.com.


For further information contact:

Linden Rogers
Dow Home and Personal Care
+1 (989) 496-3353
linden.rogers@dow.com
@Linden_M_Rogers

Tori Unger
G&S Business Communications
+1 (312) 648-6700 ext. 2124
tunger@gscommunications.com
@ToriKUnger