Dow launches its Virtual Experience Center for an inside look into the future of beauty
MIDLAND, Mich. – April, 28, 2021 – Today, Dow introduced its new Virtual Experience Center (VEC), an immersive 3D platform that gives beauty brands the opportunity to dive into the beauty care world of the future. Within the platform, visitors can discover the latest innovations, marketing trends, and regulatory information, and interact with Dow’s scientific and regulatory experts.
From the comfort of their home or office, VEC visitors can explore in-depth, science-backed beauty care information through five experiential rooms, including a search library, virtual lab and dedicated areas for sustainability and regulatory topics. Timely content will be regularly added to the platform, including Dow’s latest products, interactive virtual beauty kits, how-to videos and podcasts.
“The Virtual Experience Center serves as a one-stop shop for beauty industry professionals looking to expand their knowledge on product innovations, market trends, technical expertise and sustainability topics through an easy, enjoyable and effective experience for customers,” said Isabel Almiro do Vale, Global Marketing and Strategy Director for Dow Personal Care. “Our team is driving industry-leading progress in creating a more enjoyable digital experience through insights designed to help our customers make better business decisions.”
A key feature of the VEC is direct access to Dow’s scientific experts in real time, as visitors can schedule a meeting or use the live chat function for tailored solutions and guidance.
Virtual Experience Center Features
Inside the VEC, visitors have the freedom to explore five interactive rooms including:
- Product Showroom: Visitors will discover Dow’s new cosmetic ingredients and inspiring prototype kits to spark new formulation ideas and uncover the ideal ingredients for their desired product formats, formulation types and performance.
- Marketing Hub: To boost marketing know-how and stay on the forefront of trends, the Marketing Hub compiles Dow’s global consumer insights expertise, podcasts highlighting industry trends as well as branding guidance.
- Sustainability Lounge: Inside the Sustainability Lounge, visitors can engage with Dow’s scientific and regulatory experts to learn about the company’s sustainability efforts and enhance their regulatory knowledge.
- Virtual Lab: At the Virtual Lab, visitors can tap into Dow’s scientific expertise, watch video formulation tutorials and read up on the latest scientific articles and product information to better understand the science behind beauty products.
- Event Zone: Visitors of the Event Zone can join a live event, register for an upcoming event or watch Dow’s webcasts on demand.
To celebrate the launch, Dow hosted an exclusive roundtable event today at 9 AM CEST within the VEC where a diverse set of key beauty industry leaders shared ideas for how brands can bounce back stronger in a post-pandemic market. Dow will continue to host these insightful events within the VEC Event Zone for visitors to watch anytime and anywhere.
The VEC will be accessible all year-long, with new content and events launching consistently to help brands stay on top of evolving demands and optimize both the consumer experience and brand performance.
Dow Personal Care
Dow Personal Care offers unique, innovative ingredients that empower customers around the world to create products with exceptional performance and exciting benefits that consumers can trust and believe in. Consumers that seek the confidence of a healthy appearance can see and feel the difference in our products through their lustrous hair or radiant and protected skin. We leverage our understanding of customer needs, deep market knowledge and technical expertise—combined with one of the broadest portfolios of technologies—to deliver personal care solutions with outstanding performance that are safe for people and the planet. We foster these innovations on global and local levels to meet the needs of diverse consumers through business centers, research and development (R&D), manufacturing plants and customer applications centers around the world. Please visit the VEC for more information.
Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company, with a purpose to deliver a sustainable future for the world through our materials science expertise and collaboration with our partners. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer care. Dow operates 106 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow delivered sales of approximately $39 billion in 2020. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.
For further information, please contact: