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Fabric Care Solutions
Laundry solutions that give better, faster and simpler washing results – to help people enjoy their clothes for longer.
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Fabric Care Solutions
Cleaner, softer and fresher for longer
Consumers want to get more out of their clothing. That means they are looking for high-quality fabric care that gives great results from shorter, colder washes – saving both time and money. From protecting the color and material, helping ensure a just-washed freshness that lasts for multiple wears or tackling stubborn stains without soaking, our solutions offer an exceptional laundry experience, wash after wash.
Performance that offers more
Our advanced fabric care technologies keep clothes looking new for longer. Our surfactants lift tough stains like grease, even in demanding conditions, while dispersant polymers maintain whiteness and color. Together, they help brands create detergents with exceptional cleaning properties.
To help consumers save energy and water, our solutions offer fast, effective cleaning. Advanced surfactants in optimized liquid or monodose formats remove stains in colder, shorter cycles. Our smart formulation science helps brands offer fast-acting detergents.
Our high-efficiency surfactants remove stains in shorter, colder cycles, using less energy and water. Dispersants preserve color and fabric life, while optimized liquid and monodose formats reduce waste. This means consumers save on utilities and detergent, and clothes last longer.
Our advanced polymers, PEGs, and encapsulation technologies lock in scent during the wash and release it gradually, as well as stabilizing perfumes in both liquids and powders to preserve the integrity of the scent. Combined with enhanced cleaning performance, this equals long-lasting, great smelling freshness.
Care for Clothing
Powder Laundry and Bars
In powders and bars, our nonionic surfactants quickly wet fibers, remove oils and fight stains. Dispersant polymers prevent redeposition and encrustation to keep colors bright over repeated washes. Silicone antifoams improve densification and foam control, boosting productivity and consistency.
Liquid Laundry and Monodose
Our technologies power high performance in liquid detergents and monodose capsules. In liquids, surfactants offer fast stain removal in cold water, while polymers stabilize formulations and maintain whiteness. In monodose, film and encapsulation solutions control release and retain fragrance.
Laundry Aids and Fabric Softeners
Our polymers boost laundry aid performance by preventing soil redeposition and improving cleaning efficiency. They also stabilize liquid and powder boosters for consistent results. In fabric softeners, silicone technologies enhance softness, reduce static and offer long-lasting fragrance.
Surfactants
Our surfactants offer exceptional cleaning – advanced nonionics offer fast wetting and soil penetration, even in cold or short cycles. They support stable, concentrated liquids and capsules, while being compatible with other actives, and strong dispersion and detergency in powders and bars.
Dispersant Polymers
Our dispersant polymers offer exceptional fabric and color care. By preventing soil redeposition and encrustation, they keep whites bright, colors vibrant, and garments lasting longer. ACUSOL™ Polymers also stabilize concentrated liquids, powders and monodose capsules for consistent performance.
Solid formats in fragrance boosters
Our advanced polymers, PEGs, and encapsulation technologies protect fragrance during storage and gradually release it through washing and drying for long-lasting freshness. They stabilize scents, prevent premature evaporation and help ensure consistent fragrance delivery without residue.
Explore our example prototype formulations
Laundry Glory
Learn more about 2-in-1 laundry monodose.
Dose Grandiose
See single chamber laundry monodose for excellent cleaning results.
Cold & Fresh
Refreshing laundry cleanser invigorating clothes at low temperature and short wash cycles.
Scent Event
Liquid laundry detergent with fragrance capsules for long-lasting freshness.
Flow Show
Liquid laundry detergent with rich rheology and nice flowing properties connected to cleaning performance.
Explore Fabric Care Resources
Discover Dow fabric care products certified on the EPA's CleanGredients database.
Learn about the wide portfolio of home care solutions offered by Dow.
Download the Dow surfactants reference chart for fabric care formulations.
Explore Dow’s broad portfolio of antifoam solutions for laundry and home care applications.
Discover new formulations and solutions at the Dow Home Care Academy.
Learn about the versatile family of ACUSOL™ Dispersant Polymers for home care products.
How do you avoid redeposition in laundry detergents?
The laundry process is all about removing stains and freshening the garment. However, many things can go wrong when doing laundry - redeposition is a common problem where soil from one item transfers to another, resulting in an off-white or dull appearance.
Learn from our experts on how to avoid soil redeposition in both powdered and liquid laundry detergents.
No matter your challenge, we are committed to finding you the right fabric care solution.