Clean and Healthy Sleep with Dow Washable Memory Foam Technology

Midland, Michigan - March 04, 2016

Pillow talk is usually not about how dirty your pillow is. Most consumers are unaware that pillows are recommended to be washed every 3 months1 due to the fact that after two years, 1/3 of a pillow’s weight contains dead skin, bugs, dust mites and droppings.2 Unfortunately, memory foam pillows are not easily washable because tiny, porous memory foam cells hold water long after a pillow is removed from the washing machine and hung to dry. However, a new technology from Dow Polyurethanes in North America overcomes this challenge and enables a more washable memory foam pillow.

“Our new polyurethane technology allows a cleaner, cooler and more comfortable sleep enabled by a larger cell structure that, when washed in any non-agitator washing machine, can be washed and machine dried while keeping the superior foam mechanical properties,” said Alan Robinson (@Alan_A_Robinson), North America marketing manager, Dow Polyurethanes, North America. “This is truly a first for memory foam pillows.”

An added benefit of the viscoelastic polyurethane foam cell structure is additional airflow properties.

“With the open cell structure we’re able to achieve with our innovative polyurethane chemistry, people can enjoy a ‘cooler’ pillow as the structure allows for better airflow. Research has proven that a cooler sleep environment reduces tossing and turning, which results in a healthier and more restful sleep,” added Robinson.

One of the fastest-growing products in consumer markets is memory foam bedding, especially pillows. Memory foam pillows cradle and support the head and neck, and many people attribute a better night’s sleep to this polyurethane-based technology. Dow will be showcasing all their ComfortScience solutions at ISPA 2016 booth #2025. For more information, visit www.dow.com/sleep

1Source: Huffpost Healthy Living
2Source: http://www.achooallergy.com/about-dust-mites.asp

For editorial information:

Kara Braley
kbraley@dow.com

Tori Unger
G&S Business Communications
+1.312.648.6700 ext. 2124
tunger@gscommunications.com