Dow Introduces New Shoe Soling Systems that Combine Comfort and Performance

Horgen, Switzerland - February 20, 2018 -

Dow Polyurethanes, a business division of The Dow Chemical Company, is launching two new soling systems, to serve the athleisure and protective footwear markets. The ENERLYTE™ Polyurethane (PU) Elastomer is a system designed for the active consumer, bringing lightweight, durable, high-“energy return” and soft-touch soles to the athleisure market. With the new VORALAST™ H2, Dow broadens its footwear portfolio with a polyurethane soling system specifically designed for protective shoes requiring a combination of comfort and protection in a variety of working conditions and addressing the needs of the industrial, agriculture, cold store, trekking and wellington professional shoe manufacturers.

“If you’re asking whether to focus on comfort or performance, you’re asking the wrong question. End customers expect both to be taken into account,” said Akil Sahiwala, Marketing Manager for Footwear, Dow Polyurethanes. “ENERLYTE™ and VORALAST™ H2 are designed with both in mind. ENERLYTE™ outperforms EVA and standard PU foams when it comes to ball rebound and energy return, delivering high sole resilience and elasticity at very low density. And VORALAST™ H2 brings comfort, flex fatigue and elasticity, while also offering enhanced hydrolysis resistance, abrasion endurance, and excellent anti-static and grip properties.”

Dow Polyurethanes will be launching these two new products at SIMAC in Milan on 20-22 February 2018, and will host colleagues from the Dow Packaging & Specialty Plastics business to demonstrate the full spectrum of footwear solutions available from Dow.

“From Polyolefin Elastomers and Olefin Block Copolymers, to high performance polyurethanes, Dow takes pride in delivering products designed so our customers can make the best possible soles and midsoles. Expanding our range of polyurethane soling solutions to include ENERLYTE™ and VORALAST™ H2 shows our dedication to ensuring our customers have the ingredients they need for a winning formula,” commented Jon Penrice, Vice President of Dow Polyurethanes Europe, Middle East, Africa and India (EMEAI).


For editorial information:

Neil Fernandes
Media Relations Manager
Dow Polyurethanes EMEAI
+971 44537173
NMFernandes@dow.com

Laura Tita
Porter Novelli for Dow Polyurethanes
+32 2 421 22 00
analaura.tita@porternovelli.be