New Low-Impact Beauty Ingredient from Dow Drives Formulation Ease and Sustainability across Personal Care Supply Chain

MIDLAND, Mich. – February. 11, 2019 – Dow announced today the launch of ACULYN™ Siltouch Rheology Modifier, a new product selection offering instant thickening to rapidly and easily build water viscosity.

ACULYN™ Siltouch Rheology Modifier enables formulation ease and flexibility with a light, non-greasy skin-feel and can deliver a large variety of textures, from body lotions to light facial care cream. It also offers a reduced environmental impact compared to alternatives, reflecting Dow’s commitment to delivering more sustainable solutions to the personal care market.

Key benefits:

  • Enables low energy mixing with no heating or cooling.
  • No special mixing equipment is required, can even be mixed by hand.
  • Easily inverts when blended with water to structure formulations and disperse oils.
  • Exhibits versatility across a wide pH range and is particularly suited for formulations containing soft preservatives.
  • Meets consumer trends to deliver products that include oils, waters and butters extracted from plants, fruit, nuts or flowers – some of which include floral water hydrosols, meadowfoam seed oil, rosemary oil, flax seed oil, jojoba oil and more.
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    “This new product marries Dow’s long-standing commitment to innovative products with its dedication to sustainable business practices,” said Verna Talcott, North America regional market leader for Beauty Care at Dow. “Simple and easy to use, our customers can integrate ACULYN™ Siltouch Rheology Modifier into their personal care formulations to create high quality, high performance products with less time and fewer resources.”

    The ability to mix by hand means businesses of any size can benefit from ACULYN™ Siltouch Rheology Modifier, meaning the product could help support the growth of small, local businesses – and contribute to the economic development of local communities.

    In addition to its formulation benefits, ACULYN™ Siltouch Rheology Modifier touts multiple features aimed at reducing environmental impacts, including easy processing and formulation flexibility, and the ability to be processed without additional heating, cooling or shear thereby reducing operating footprint of customers.

    To learn more about Dow Home and Personal Care’s ACULYN™ Siltouch Rheology Modifier, visit www.consumer.dow.com and follow @DowHomePersonal.

    About Dow Home and Personal Care Solutions
    The Dow Home and Personal Care business (part of the Dow Consumer Solutions Portfolio) offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit consumer.dow.com for more information.

    About Dow
    The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.

    For editorial information:

    Kelly Serke
    +1 610 244-7753
    KKSerke@dow.com