Dow Introduces the Bedding Industrys First Ultra Airflow and Moisture - Wicking Memory Foam Technology

Click here to see VORA Zzz’s moisture wicking capabilities in action.

Midland, Michigan - September 22, 2016

Memory foam bedding seems to provide everything a consumer is looking for with its cushy, soft feel that forms to the body. However, the traditional closed cell foam structure traps heat and moisture which increases the body temperature, creating an uncomfortable sleep environment. For a foam that promises cool temperatures and less tossing and turning, enter the first of its kind Dow ComfortScience VORA Zzz™ Ultra High Airflow and Moisture-Wicking Foam Technology.

This Dow polyurethane innovation delivers a consumer solution that enhances the breathability of mattresses to regulate local temperature and humid environments throughout the night.

“Multiple medical studies show the link between a good night’s sleep and positive health benefits,” said Doug Todd, marketing director, Dow Polyurethanes. “Putting our material science know-how to work, we developed a novel product for mattresses to provide a more restful, deeper sleep.”

VORA Zzz helps foam producers and brand owners deliver the coolest sleep to consumers by providing:

  • Airflow increased to 8-9 ft.3/min., a step change away from other “high-airflow” foams which only achieve 3-3.5 ft.3/min.*, making for less heat and moisture trapped in the mattress.
  • 0.2 second moisture-wicking capabilities to transport moisture away from the body more quickly than traditional foam mattresses for cooler sleep.

Additionally, VORA Zzz™ Ultra High Airflow and Moisture-Wicking Foam Technology was recently nominated as one of three finalists for the 2016 Polyurethane Innovation Award at the annual Center of Polyurethane Industry (CPI) conference. Todd will present Dow’s technology during the Opening Session on Sept. 26 at the Baltimore Hilton. Each conference attendee will have the opportunity to vote for one finalist and the winner will be announced at the conference’s Closing Session on Sept. 28.

For more information about Dow Polyurethanes ComfortScience technologies, visit www.dow.com/sleep and follow us on Twitter and LinkedIn.

For editorial information:

Kara Braley
kbraley@dow.com.com

Tori Unger
G&S Business Communications
+1 312 648 6700 ext. 2124
tunger@gscommunications.com