AMO Ferragamo limited edition: faithful to SURLYN®
Horgen, Switzerland, 30th January 2019 – With the AMO Ferragamo limited edition, the famous Italian brand has written a new chapter in the history of its AMO perfume, with a bottle that combines a traditional silhouette with a new black and gold finish. The design of this new edition reflects sophistication and an exemplary taste for precious materials. The original cap was made from DuPont ™ SURLYN® crystal clear, today available with a deep brilliant black hue, always associated with this famous resin.
The production of the cap was entrusted to Candiani. The construction remains true to that of the original design, but with some differences. The inner insert of SURLYN® PC 2000 (instead of Zamac / PA) was coloured with a black master-batch. SURLYN® has the ability to absorb coloured pigment consistently throughout its structure, creating a rich depth of colour while maintaining exceptional brilliance. The material’s natural transparency and neutral hue allows designers to imagine all possible colours, from transparent to opaque.
A golden coloured adhesive label, ‘Ferragamo’, has been applied to this black insert. This has been overmolded in SURLYN® PC 2200, which has excellent rheological properties and a relatively low injection temperature – unlike other thermoplastics – that makes it possible to create a SURLYN® skin that overmolds the insert and label without degradation. Its fluidity also eliminates the problem of a mark or joint place from the mould tool, while the process of overmolding both protects and sublimates the label, bringing added shine and depth.
Carlo Candiani welcomes the results achieved, with a cap that has a deep and exceptionally bright black. “SURLYN® makes it possible to easily define caps with different colours or decoration techniques, without compromising chemical resistance, haptic qualities or aesthetic properties such as high gloss or crystalline transparency."
The AMO limited edition perfectly illustrates the potential of SURLYN® to enable brands to create unique packaging characteristics for both limited editions and long-term development. Transparent, tinted, metallised or satin-finished, SURLYN® can easily be customised, without changing the original mold tool, allowing easy, fast and profitable evolution of packaging designs. SURLYN® allows for a range of reinterpretations, for example matching the colours of the seasons, with each bottle becoming a different story to be told.
Rethinking packaging, while keeping its visual identity, allows a product to live far beyond its initial launch. For Shouhaib Mohamed, Marketing Manager Perfumes & Cosmetics at Dow, "The different grades of SURLYN® perfectly match each brand’s need for renewal without losing the essence that originally built the product's reputation. They provide designers with innovative solutions that are easy to implement."
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.
For more information:
Dow Europe GmbH
+41 44 728 21 11
Agence Heide Lavarde
+33 (0)6 34 04 52 58