New Visual Effects in DuPont™ Surlyn® 3D Overmolding Technology for Cosmetic Foundation from Aquagirl Cosmetics
The cosmetic foundation packaging for 'Brightup Foundation' from the new Japanese beauty line Aquagirl Cosmetics uses DuPont™ Surlyn® 3D overmolding technology to create an intriguing visual effect.
The cosmetic foundation itself is enclosed within a translucent polypropylene container, the straight walls of which are magnified for an impression of depth by the curved, thick-walled and highly-transparent outerlayer which has been overmolded in Surlyn®. The sparkling, perfect encapsulation of the 'Aquagirl' brand name below the outerlayer adds to the overall premium appearance of the cosmetic packaging and creates an impression of on-the-go luxury. The cosmetic container is produced using Surlyn® 3D overmolding technology by Yoshida Industries in Japan.
Surlyn® 3D technology involves the overmolding of a single or multilayer polymer inner container with glass-like transparent, highly-durable Surlyn® resins. Named Surlyn® 3D, the D’s stand for Design, Decoration and Depth. Enhancements include - on an aesthetic level - the creation of complementary and opposing shapes and colors for the inner and outer containers of perfume, personal care and make-up packaging.
On a more practical level, the material combinations possible with Surlyn® 3D technology can lead to improved barrier properties and chemical resistance according to the cosmetics ingredients and application. The final result is the creation of cosmetic and perfume packaging with glass-like transparency, luxury decorative effects and increased consumer safety and convenience that simultaneously reflect brand identity and achieve product differentiation.