Pain Medication Pill Packaging

The Power of Words
Browsing the choice of product brands on the shelf can sometimes be a confusing and tedious task. Consumers typically look at price comparisons, product specifications, instructions and certifications to determine what option is best for purchase.

Packaging design can do many things to help draw the consumer in and provide a user-friendly experience, whether influencing the in-store purchase or after taking the product home. Words can play a vital role in connecting to the consumer – if used correctly – by offering clear and concise information that leaves no room for question.

Seung Kim, a design student, recognized the need for words to communicate efficiently and effectively, and developed a new approach to packaging design for pharmaceuticals.

Where does it hurt? You’ve recently released a line of designs called: “Pain Killer” – tell us about this work and the theory behind it.
The original intent wasn’t so much focused on the power of words. The reason I redesigned the painkiller packaging came from my own personal experience. As a consumer, I found it hard to identify the medication, its attributes and side effects, inside pharmaceutical packaging. It was hard to interpret their usage, direction and ingredients. To address this, I came up with different visualizations that represented each pain. I also created a better typographic system so that texts could be read easily. My goal was to create a clean and strong identity that reflected those attributes and to design an effective system that could easily help with patients’ needs.

What was your inspiration for this?
Geigy Design – a Swiss pharmaceutical design company – was my inspiration throughout this process. They have great pharmaceutical packaging designs with well-controlled typography and strong visual elements. These are the core elements I focused on in my designs.

Why will consumers like this?
Consumers will like this packaging because it is easy and quick to identify with the contents inside, creating a much better user experience. Consumers spend less time at the store and worry less about whether they have purchased the right product for their symptoms.

At the time of this interview, Seung Kim was a graphic design student at Maryland Institute College of Art (MICA). She completed her Bachelor of Fine Arts (BFA) in May 2014. Previous work experience includes internships at Anthropologie and Michael Kors.