Fascinating Silicones Beauty and Personal Care
Silicone Solutions Showcase: Beauty and Personal Care
Fascinating Silicone from Dow Consumer Solutions for the Beauty and Personal Care Industry
From sun care ingredients that resists wash-off and boosts SPF, to color cosmetics that last longer and create a more stunning impression, to conditioners that save consumers time, silicones are the ingredient of choice for beauty and personal care formulators.
Hair Care that Does More
Consumers are becoming more discerning about their hair. In response to their growing demands, hair care products are going beyond the surface, enhancing not just the aesthetics of hair, but its very condition. Performance-enhancing silicone solutions help create hair care products that protect, repair and style.
Skin Care Benefits You Can Feel
The desire for youthful, flawless skin just keeps growing. Consumers will always be willing to invest in products that deliver multiple benefits: enhanced texture and aesthetics, moisturization and protection, anti-aging effects and more. They also expect products tailored to their specific skin type. Silicone ingredients are the key—delivering an array of properties that help skin care products replenish, restore and refine.
Color Cosmetics that Stand Out
Cosmetics are designed to enhance natural beauty—bringing out attractive features while downplaying imperfections. One of the most essential elements of cosmetics is color—color that adds more vibrancy, more allure and more “wow." Consumers look for color cosmetics they can easily apply and that last over an extended period of time. That is where specialty silicones can help intensify and dramatize cosmetics, as well as deliver long-lasting color.