First Dow Product Ad with the DOW Diamond, 1918
The first ad to carry the DOW Diamond, placed in Oil, Paint, and Drug Reporter, advertised manufacture and prompt shipment of chemicals important to textiles, pharmaceuticals and other industries – a far cry from the Company’s single-product beginnings.
Vintage water purification ad, 1939
The allusion in the headline for this ad might be lost on today’s reader: Adam’s Ale is an archaic colloquial expression that means unadulterated water. Combined with a newly minted “indispensable to industry” tagline, this ad seeks to connect municipal water purification to a carefree lifestyle promoted in much prewar advertising in the United States, including Dow’s.
Vintage Texas Division ad, 1945
Just four years after Dow first extracted magnesium from seawater, Texas was a “ranking source of magnesium and chemicals.” This wartime Texas Division ad shows the Company’s pride in the booming site and extends Dow’s “indispensable” ad series to chemicals indispensable to industry and victory.