The word consumer has become a catch-all phrase - but as consumers of goods ourselves, we know our tastes and requirements are different from those of our neighbors, and may even change from day-to-day as circumstances change.
Just as consumers are inspired by a multitude of needs and wants, consumer goods must also span a multitude of applications and markets, all driven by a wide range of design and performance needs. That's why at Dow Elastomers' Consumer Solutions division we resist the one-size-fits all approach and recognize that each individual and the different businesses that serve them have specific needs.
Our systems solutions are designed to support a wide range of brand owners, manufacturers and retailers around the globe. We aim to help them achieve differentiation through development of innovative materials as well as increased margins by offering value-added products in three key areas:
- Consumer Devices, including appliances, power tools and electronics
- Design and Leisure, encompassing toys, sporting goods and household items
- Well-being, spanning across regulated markets such as personal care, medical equipment and drink closures.
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