Total Solutions Approach
Technology is improving the quality of artificial playing surfaces and turning around perceptions of artificial turf among professional sports people, regulatory bodies, and the wider public.
With its complementary and closely integrated portfolio of materials and technologies, The Dow Chemical Company has emerged as a key player in this market.
The ‘Total Systems Approach’ is the business approach behind Dow's Turf Solutions. It is based on the convergence of all four businesses relating to artificial turf - yarn, infill, backing and shock absorption.
Dow's goal is to combine its business and communications know-how with its R&D and technical experience across all of the elements of the artificial turf business to become a stronger, effective and efficient business partner. This integrated, system-wide approach also helps to unify the industry by connecting all of the value chains from each of the turf businesses.