Markets and Criteria for an Investment
The proximity to potential sales markets is one of the most critical factors when choosing a business location. Further important criteria are:
- Size and growth opportunities of the market segments
- Accessibility of regional and international markets
- Guaranteed availability of raw and auxiliary materials
- Complex supply chains
- Legal security for the planning, construction and operation of plants
- Downstream integration of products
- Possible integration into local or industry-specific networks
Investments in Central and Eastern Europe
Due to the significant political and economic changes in Central and Eastern Europe, these markets are becoming increasingly receptive to products and intermediate products of the plastics industry.
The development of the markets is affected by
- EU enlargement
- Investment locations for the automotive, automotive components and building industries
- Privatization of traditional industries
- Increased investments in the chemical industry in Central Germany
