Markets

Map of Central and Eastern EuropeThe proximity to potential sales markets is often the most critical factor when choosing a business location. Further important criteria are:

  • Size and growth opportunities of the market segment
  • Accessibility of further regional markets
  • Guaranteed availability of raw and auxiliary materials
  • Complexity of the supply chain
  • Legal security for the planning, construction and operation of plants
  • Downstream integration of products
  • Possible integration into local or industry-specific networks

Investments in Central and Eastern Europe

Due to the significant political and economic changes in Central and Eastern Europe, these markets are becoming increasingly receptive to products and intermediate products of the plastics industry:

  • EU enlargement in 2004
  • New investment locations for the automotive, automotive components and building industries
  • Privatization of traditional industries
  • Increased investments in the chemical industry in central Germany
  • New car manufacturing sites in:
    • Leipzig (BMW, Porsche)
    • Dresden (Volkswagen)
    • Zwickau (Volkswagen)
    • Eisenach (Opel)

ValuePark® therefore meets two critical criteria::

  • Proximity to a developing market
  • Guaranteed plastics supply