“Blue…The Essential Element for Building Solutions” Dow Theme At IBS 2008
Focus on Energy Efficiency and Sneak Preview of Industry-First 3-in-1 Solution
Orlando, FL - February 11, 2008
Trend spotters are predicting* “Blue is the new Green” as a major new trend in 2008. Dow Building Solutions is ahead of the curve, with its signature “Blue…The Essential Element for Building Solutions” portfolio of energy efficient products to be showcased at the 2008 International Builders’ Show. Blue, evoking images of sunny, blue skies, will be seen everywhere at Dow’s booth this year – from the booth design to the products themselves. But at Dow, blue isn’t new – BLUE™ has stood for energy efficiency, protection management and performance for more than 60 years.
“We’ve always been partial to our BLUE™ color and feel that it signifies who we are as a business, our people, and our products,” said John Hammer, North American residential market manager, Dow Building Solutions. “To us, blue stands for the integrity of our brand, collaborating with customers to solve tough construction challenges, and our commitment to energy efficiency. It seems that the time is right, particularly in today’s economy, for “BLUE” to help builders achieve their vision of quality, energy efficient homes for the future.”
Here’s more about what visitors can expect to see at Dow’s “Blue…The Essential Element for Building Solutions” Booth #W2543 at IBS 2008:
- Learn how Dow’s approach to building science makes building energy efficient homes easier for builders while enhancing indoor comfort for homeowners.
- Find out how WEATHERMATE™ Weather Barrier System of housewraps, tape, flashing and sill pans, helps builders create a moisture and draft-free environment, for increased home energy efficiency and enhanced homeowner comfort.
- Get a sneak preview of an industry first that will change the future of building envelope construction. All new STYROFOAM SIS™ Brand Structural Insulated Sheathing is a three-in-one solution that combines structural shear bracing, insulation and water-resistive barrier protection in one convenient product. Made from up to 80 percent post-consumer recycled content, this innovative product can lower builders wall system costs, help consumers reduce their energy consumption and improve moisture management.
- STYROFOAM™ Brand Insulation from Dow has been helping to increase R-value** and energy savings in homes for more than 60 years. Now, with the development of its new, non-ozone depleting foaming agent -- well in advance of Montreal Protocol and U.S. EPA Guidelines – Dow underscores its commitment to STYROFOAM Brand Insulation solutions that help increase energy efficiency and protect the environment.
Other Dow Building Solutions IBS 2008 highlights include:
- Dow Building Solutions Educational Theater: Stop by the booth for daily seminars conducted by leading building industry and Dow consultative representatives on timely issues such as:
- “It’s all about Energy,” Joe Lstiburek, Building Science Corp.
- “Weatherization of your Home – Pay Attention!” and “Look No Cavities” Spray Polyurethane Solutions” - Laverne Dalgleish, Building Professionals Consortium
- “Green Building – A Practical Approach from an Award Winning Builder,” Brian Lieburn, Sovereign Homes
- “Air Infiltration Reduction – An Important Element to Superior Building Performance”
Don Nelson, D.R. Nelson & Associates.
- Show Village ‘08: Come to the Outdoor Exhibits area adjacent to the West Hall and explore the showcase homes. Be sure to look for Dow energy-efficient products – including WEATHERMATE™ Plus Housewrap, STYROFOAM™ DURAMATE™ Plus insulation, and new STYROFOAM SIS™ Structural Insulated Sheathing – installed on these homes.
Visit the Dow Building Solutions Booth #W2543, to learn more. In the meantime, visit www.insulateyourhome.com
About STYROFOAM™
Recognized by its distinctive BLUE™ color, STYROFOAM™ Brand Insulation helps provide year-round comfort and energy savings through its excellent water resistance, high insulation value and high compressive strength. Available in a wide variety of sizes and thickness, it can be found in almost any insulating application, from rooftops to basements/foundations and all areas in between.
About Dow
®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
™ The color BLUE is a trademark of The Dow Chemical Company
**R means resistance to heat flow. The higher the R-value, the greater the insulating power.
For Editorial Information:
Jan McKinnon
The Dow Chemical Company
+1 519 339 5028
Elizabeth McDonnell
Gibbs & Soell, Inc.
+1 212 697 2600
emcdonnell@gibbs-soell.com
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