Marketing and Branding

Brand Licensing Program

Dow proudly offers a non-fee based Brand Licensing Program to select customers and partners that seek to leverage the SILVADUR brand and its brand promise of intelligent freshness among their customers and consumers.

Dow and its brand licensees work together to drive business and protect the SILVADUR brand and mutually benefit from the shared brand promise of intelligent freshness.

Brand licensing requires participating in the SILVADUR Quality Assurance Program, agreeing to business metrics, and completing a license agreement. For more information or to participate in the program, please contact us.

Brand Co-Promotions & Merchandising Support Program

Dow is pleased to provide the Co-Promotion and Merchandising Support Program to select customers and partners to help them promote the SILVADUR brand and its brand promise of intelligent freshness to their consumers and customer audiences.

By participating in the SILVADUR non-fee based Brand Licensing Program, our partners are encouraged to promote the SILVADUR brand and its long lasting antimicrobial benefits to significantly differentiate their textile and apparel products.

To do help customers do this, Dow offers a variety of sales aids and merchandising collateral to support its partners. To take advantage of the Co-Promotion & Merchandising Support Program, customers and partners are required to participate in the SILVADUR Quality Assurance Program and complete the SILVADUR license agreement.