Dow Personal Care Announces ACUDYNE™ Shine Polymer for Hair Styling Applications

  • ACUDYNE™ Shine Hair Styling Polymer offers outstanding shine and excellent styling hold.
  • This styling polymer outshines existing hair fixatives with a higher refractive index and a smooth delivery system that creates an even layer over hair.

Barcelona, Spain - April 17, 2012

 

In efforts to expand its market offering to meet consumer demands, Dow Personal Care, a business unit of The Dow Chemical Company (NYSE: DOW), today introduced ACUDYNE™ Shine Hair Styling Polymer, an innovative emulsion that can be used in hair styling products to produce outstanding shine and sustain exceptional hold. The composition of ACUDYNE Shine helps enhance hair styling systems through a combination of high refractive index and quality of product delivery.

“With the development of ACUDYNE Shine, we continue to develop in-demand technologies that will help generate new products offering additional consumer benefits in the marketplace,” said Fabienne Bizeray, European marketing manager, Dow Personal Care. “ACUDYNE Shine can support brand owners in the creation of quality styling products that set hair looks with an exceptionally glossy finish - without compromising the humidity resistance and long-lasting hold consumers expect.”

Refractive Index Chart


ACUDYNE Shine Polymer offers numerous performance benefits over existing commercial hair sprays. With a higher refractive index than conventional hair fixatives and silicones and exceptional product delivery, this styling polymer offers a smooth, even polymer flow coverage over the hair surface to provide remarkable shine.

80% VOC Aerosol Spray Chart


To learn more about ACUDYNE™ Shine, please visit Dow Personal Care booth #Y30 at In-Cosmetics Europe, April 17-19, 2012, in Barcelona, Spain, or by visiting www.dowpersonalcare.com.

About Dow Personal Care

Dow Personal Care is a global manufacturer and marketer of performance ingredients for use in the personal care and cosmetics industries. Its technologies and products are used in end-use applications such as hair care, skin care and sun care, and enable enhanced conditioning, hair style hold, SPF protection and sensory appeal. Dow Personal Care is dedicated to providing solutions based on sustainable chemistry, and is able to leverage the technologies and capabilities of the Company to develop and refine solutions. For more information, please visit www.dowpersonalcare.com.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

 

For Editorial Information:

Christine Kuhinka
The Dow Chemical Company
+1 (215) 592-2973

Vanessa Horn
Gibbs & Soell Public Relations
+1 (312) 648-6700 ext. 2107
vhorn@gibbs-soell.com