It's Officially a 'Wrap': Dow Chemical Company and London 2012 Partner to Produce London's Olympic Stadium Wrap
Dow commits to improving Games experience through sustainable, chemistry-based solutions
LONDON - August 04, 2011
The London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) today confirmed that Worldwide Olympic Partner The Dow Chemical Company (NYSE:DOW) will produce a sustainable, fabric wrap that will encircle London’s iconic Olympic Stadium during the Olympic and Paralympic Games, home to several athletic events, and the opening and closing ceremonies.
The wrap will comprise 336 individual panels – each approximately 25 meters high and 2.5 meters wide – and will help the stadium become the visual centerpiece of the London 2012 Games. Installation will be completed by spring 2012.
In keeping with LOCOG’s goal to stage a sustainable Olympic Games, Dow will repurpose the wrap following the 2012 Olympic competitions. The wrap will include resins made by Dow’s Performance Plastics Division and will require fewer raw materials to manufacture. It will be up to 35 percent lighter and have a lower carbon footprint when compared to conventional materials. Other sustainable elements of the wrap include UV-curable inks replacing conventional inks to reduce emissions during the printing process and eliminate volatile organic compounds (VOC). The wrap will include post-industrial recycled content and the hardware used to hang the wrap will be recycled in Europe following the Games.
Hamilton said: “Our goal is to provide solutions that help make the Olympic Games more sustainable, safer and that will help improve performance. We’re providing this wrap as a sustainable solution for the Games and we look forward to celebrating its completion with Olympic fans around the world. We’re proud that the wrap will have a lasting and sustainable legacy, and one that will improve quality of life long after the closing ceremonies.”
Click here to read the full official press release.
For Editorial Information:
Greg Baldwin
The Dow Chemical Company
+1-989-638-0745
Shona Inglis
GolinHarris
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singlis@golinharris.com