DOW POWERHOUSE™ Solar Shingle Now Available to Central Texas Homeowners


BELDON Roofing Company, Quality Roofing and Ja-Mar Roofing Introduced as Authorized Dealers

MIDLAND, Mich. - April 17, 2012

Dow Solar continues its expansion of the DOW POWERHOUSE™ Solar Shingle market availability to now include San Antonio and Austin, so homeowners in central Texas can reinvent their roofs with this revolutionary product. Dow Solar has selected three premier Texas professional roofing contractors to be exclusive POWERHOUSE™ Authorized Dealers - BELDON Roofing Company, Quality Roofing and Ja-Mar Roofing servicing the greater San Antonio and Austin markets. Central Texans will now have the option to turn their depreciating roof into an asset that not only protects from the elements, but also generates energy-savings while increasing the value of their home.

This announcement provides homeowners in central Texas a unique and innovative roofing solution that combines the performance and protection of a conventional asphalt roof with an integrated solar cell that powers the home and saves the homeowner money. It is designed to install, look and function in a way that has never been done before with a traditional roof or solar system.

“Our POWERHOUSE™ Solar Shingle is the only solar roofing solution that gives homeowners the confidence of energy performance, safety, reliability and value, without compromise to the aesthetics of their home,” said Dan Pezolt, Dow Solar Marketing Director. “The state of Texas has an impressive history of energy-generating technologies and we are thrilled to be part of this state’s dynamic solar industry. Texas has the right combination of financial returns and market receptivity which makes it an ideal state for solar adoption.”

The POWERHOUSE™ System includes a custom designed array that fits the homeowner’s goals and complements the home’s style; an inverter that converts the Direct Current (DC) into Alternating Current (AC) to power the home; and a monitoring system delivering real-time production and consumption readouts from any internet connection. Dow can also monitor each system to ensure optimal performance and provide real-time feedback on individual systems.

Made in the USA and backed by a 20 year warranty from The Dow Chemical Company, the POWERHOUSE™ Solar Shingle is also certified as both a solar and roofing product. It has received seven performance and safety certifications, including the backing of Underwriters Laboratories (UL), International Code Council Evaluation Service (ICC-ES) certification and is proven to withstand rain, hail and wind uplift.

The POWERHOUSE™ Solar Shingle is the first roofing product that helps off-set energy costs, and will increase Texas’ solar electricity generation capabilities. As one of the country’s fastest growing solar markets; in 2011, Texas added 47 megawatts (MW) of energy from solar installations, up from 23 MW in 2010; the state is a strong market ready for smart solar solutions like the POWERHOUSE™ Solar Shingles.

“DOW POWERHOUSE™ Solar Shingle is a first-of-its-kind roofing product that can be efficiently installed when a homeowner is purchasing a new home, or replacing an existing roof due to repair or replacement,” commented Pezolt. “We are proud to partner with three elite roofing contractors in central Texas to bring homeowners a roof product that is custom-designed to fit the individual homeowner's budget and energy goals, while also complementing the style of the home and roof line.”

“There is no doubt that the DOW POWERHOUSE™ Solar Shingle will change the way central Texas homeowners and builders think about the roof,” said Brad Beldon, President & CEO, BELDON Roofing Company. “We are thrilled that our customers will have the opportunity to purchase a roof that can reduce their energy bills and provide a solid return on investment.”

“The team at Quality Roofing is proud to be one of the first POWERHOUSE™ Authorized Dealers,” said Jon Yarbrough, Owner, Quality Roofing. “A roof that pays for itself and boosts overall home value is an option we are excited to offer homeowners.”

“When we learned Dow Solar was introducing its revolutionary POWERHOUSE™ Solar Shingle in Austin, we wanted to be on the ground-floor to offer this game-changing product to our customers,” said David Phillips, President, Ja-Mar Roofing. “Electricity costs are on the rise, and a POWERHOUSE™ roof is a smart investment that enables homeowners to take control of their energy consumption.”

Visit DowSolar.com to find more information about the DOW POWERHOUSE™ Solar Shingles, or to sign up for updates and e-newsletters.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

About Dow™ POWERHOUSE™

The DOW POWERHOUSE™ Solar Shingle is a first-of-its kind product, designed to combine the benefits of solar technology with the durability and performance of traditional roofing materials. POWERHOUSE™ has been developed to introduce solar technology to a new generation of homeowners by providing an unprecedented integrated roof appearance and simplified installation. It combines a roofing shingle with a solar cell, enabling the DOW POWERHOUSE™ Solar Shingle to be installed by a roofer along with standard asphalt roofing materials. This makes the DOW POWERHOUSE™ Solar Shingle an easy choice for homeowners looking for a residential solar solution that is easy to install and aesthetically pleasing. Building Integrated Photovoltaic (BIPV) products from Dow Solar are one of the many innovations from Dow establishing the Company on the forefront of alternative energy solutions and expanding Dow's commitment to using chemistry to solve the world's energy challenges. More information about Dow Solar can be found at www.dowsolar.com. Homeowners and building professionals can also follow Dow Solar on Facebook (www.facebook.com/DowSolar) and Twitter (@DowSolar) or via YouTube.

For editorial information:
The Dow Chemical Company
Kate Nigro, +1 989 638-9629
knigro@dow.com