Dow Fiber Solutions Partners with Paige Premium Denim to Launch an Exclusive Jean Inspired by the Popular Character in "Confessions of a Shopaholic"
Finding the perfect pair of jeans – a task once thought impossible by many – has suddenly become easy.
Inspired by the recently released Touchstone Pictures’/Jerry Bruckheimer Films’ movie, “Confessions of a Shopaholic”, starring Australian actress Isla Fisher, Dow Fiber Solutions and Paige Premium Denim teamed up to launch the exclusive “Paigeaholic” jean, featuring next-generation DOW XLA™ fiber. The world’s first and only olefin-based stretch fiber, DOW XLA™ offers limitless possibilities and breakthrough benefits for the treatment, durability, and comfort of denim.
The “Paigeaholic” jean is made of the finest premium materials including DOW XLA™ fiber, for a superior fit that retains its color and shape better. The jeans are branded with a special hangtag and in-store signage utilizing the “Shopaholic” movie iconography. Customers were encouraged to try on and purchase the “Paigeaholic” jean by receiving a voucher to see the “Shopaholic” movie free for trying on the jean in-store. To complement the in-store promotions, a “Paigeaholic” micro-site was featured on the Paige Web site, www.paigeusa.com, and a Paigeaholic giveaway was activated on style websites and blogs.
“The ‘Paigeaholic’ jean was inspired by Fisher’s cheeky character – a gal that echoes my own love of fashion,” said Paige Adams-Geller, Paige designer. “When Disney came to us with the opportunity to partner on the film, we were thrilled to enhance that promotion by also working with DOW XLA™ to create a sexy and wearable jean for shopaholics everywhere.”
Dow Fiber Solutions redesigns the rules of premium denim with DOW XLA™
At the forefront of cutting edge fashion and technology, Dow Fiber Solutions is dedicated to pioneering innovations for the textile industry and pushing boundaries in order to redesign the rules. Dow Fiber Solutions has aggressively penetrated DOW XLA™ fiber in the denim market with premier partners at all levels of the supply chain – from world-class denim textile mills to globally recognized consumer brands.
“The collaboration with Paige Premium Denim to launch the ‘Paigeaholic’ jean directly connects us to our partners throughout the value chain to ultimately deliver a superior fitting jean that the consumer demands,” said Holiday Watson, Global Brand and Public Affairs leader for Dow Fiber Solutions.
 |
|
 |
|
 |
Resilient, high-performance DOW XLA™ olefin-based premium stretch fiber offers creative freedom for designers to “Redesign the Rules.” When DOW XLA™ is fully incorporated into any garment it ensures an incredible fit, luxurious feel, and longer shape retention. It inherently resists high heat and harsh chemical treatments, redesigning the rules for a variety of never seen before effects. DOW XLA™ changes the traditional manufacturing restrictions for denim apparel, as innovative washes can be applied by bleaching, stonewashing, distressing and imprinting without sacrificing the original stretch quality and utmost comfort. It integrates seamlessly into the base cotton fiber maintaining the authentic cotton feel but with the benefit of comfortable, breathable stretch.
Get your own perfect fit from Paige with DOW XLA™
While the Paigeaholic jean comes in one, exclusive style, Paige Premium Denim offers 14 distinct pairs of jeans using DOW XLA™ stretch fiber. All Paige jeans offered in the Eclipse and Black Diamond washes are made with DOW XLA™.
Paige Premium Denim jeans are available at top retailers as well as at the brand’s stand-alone stores in Los Angeles, Las Vegas and New York. To purchase the Paigeaholic jean or any of the other great Paige styles with DOW XLA™, please visit www.paigeusa.com.