NPE2012, ORLANDO - April 02, 2012
Due to their performance, sustainability and cost benefits, solutions from Dow Elastomers, a business within The Dow Chemical Company (NYSE: DOW), are helping its customers capitalize on the fast-growing market for toys and infant products.
Dow Elastomers will showcase its full range of solutions for toys and infant products at NPE, the world's largest plastics industry expo.
"With material regulations becoming stricter, toy manufacturers, brand owners and retailers need new ways to meet or exceed safety requirements without sacrificing quality," said Kim Ann Mink, general manager, Dow Elastomers. "Unlike other materials used for toys, solutions from Dow Elastomers are phthalate- and plasticizer-free, are inherently flexible, yet durable, and can be processed in a variety of ways. This unique combination empowers manufacturers to push design limits, resulting in visually stunning toys that offer performance and functionality that meet the expectations of the world's most demanding consumers — kids!"
For instance, INFUSE™ Olefin Block Copolymers is being used to create dolls that withstand playtime, but are also soft enough to snuggle with. Elastomeric solutions are especially well-suited for toys that kids put in their mouths, like teething rings. Other applications in which Dow Elastomers are playing an important role include: play mats, soft blocks, pool toys and infant feeding products.
The performance of Dow Elastomers Solutions is expected to unlock even greater opportunities for its customers in a variety of toy market segments, including dolls, soft compressible foams, injection molded articles, and clear flexible sheet products for infant and preschool toys. Dow Elastomers will be showcasing its full product range at NPE, the largest plastics industry convention worldwide. For more information about Dow's Elastomers presence at NPE2012, please follow @dowplastics and via the #DowatNPE hashtag on Twitter, or visit www.dow.com/NPE2012. Learn more at Dow Elastomers.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
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