Shanghai - February 28, 2012
Dow Personal Care, a business of The Dow Chemical Company (Dow), received the 2012 China Personal Care & Cosmetics Innovation Award for EcoSmooth™ Satin conditioning polymer at the Personal Care and Homecare Ingredients (PCHi) event currently underway in Shanghai. This is the second award for Dow’s EcoSmooth™ technology platform since CPCCIA was founded by Ringier Trade Media in 2011.
“The CPCCIA award for EcoSmooth™ Satin conditioning polymer illustrates Dow’s industry innovation, technology excellence and dedication to customer success,” said Lionel Genix, global marketing manager for Dow Personal Care. “Dow is continuously investing in R&D and works closely with customers to meet the current and anticipate the future consumer demands of the personal care industry. The cationic compatibility of EcoSmooth™ Satin allows formulators to develop soap-based body washes that offer conditioning properties.”
“EcoSmooth™ Satin has heightened China’s personal care industry by creating new market opportunities for formulators while also enabling formulators to meet the current Chinese consumer demand for conditioning soap-based body washes,” said Mr. Michael R Hay, President, Ringier Trade Media.
EcoSmooth™ Satin, the newest conditioning ingredient from Dow Personal Care, allows formulators to create conditioning body wash and shampoo formulations. With EcoSmooth Satin, formulators are able to meet the preference for soap-based body washes. Unlike conventional cationic conditioning technologies, EcoSmooth™ Satin is compatible with the high pH environment of soap-based body washes and provides great conditioning performance on skin. EcoSmooth™ Satin can also be used in conditioning shampoo formulations as an effective alternative technology to complement or substitute conventional conditioning technologies at attractive price levels.
Dow Personal Care is exhibiting its innovative products and leading technologies for a wide range of personal care applications at PCHi 2012. In addition to EcoSmooth™ Satin, Dow has also launched OPULYN™ PQG opacifier to the Asian personal care market. OPULYN™ PQG, a novel opacifying technology, allows formulators to create creamy conditioning body washes, shampoos and liquid hand soaps. Designed to be compatible with cationic ingredients, OPULYN™ PQG provides formulators with the tool to address the formulation challenges met with traditional opacifiers. With OPULYN™ PQG, formulators no longer have to compromise between conditioning benefits and creamy textures in their cleansing formulations.
“Dow Personal Care is happy to introduce the newest innovative technologies, share the latest market insights to the Asian market at PCHi,” said Clara Goh, Regional Marketing Manager. “Dow Personal Care has a very strong commitment to China, one of the fastest growing personal care markets in the world, and we look forward to collaborating with brand owners and manufacturers in developing the next generation of personal care products to meet the increasing needs of Chinese consumers.”
Visit Dow Personal Care at PCHi, G01, Hall 3, Shanghai World EXPO Exhibitions and Convention Center. For more information, visit www.dowpersonalcare.com.
About Dow Personal Care
Dow Personal Care is a global manufacturer and marketer of performance ingredients for use in the personal care and cosmetics industries. Its technologies and products are used in end-use applications such as hair care, skin care and sun care, and enable enhanced conditioning, hair style hold, SPF protection and sensory appeal. Dow Personal Care is dedicated to providing solutions based on sustainable chemistry, and is able to leverage the technologies and capabilities of the Company to develop and refine solutions. For more information, please visit www.dowpersonalcare.com.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2012, Dow had annual sales of approximately $57 billion and employed approximately 54,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
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