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Inauguration Marks Opening of New Business Venture for Juffali and Dow

Tailored PU Solutions for Customers in The Kingdom

Jeddah, Kingdom of Saudi Arabia - April 11, 2012

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On March 28th, the new Arabian Chemical Polyurethane Systems House, a branch of Juffali Chemical Products Co. ,Ltd., was inaugurated in Jeddah with a ceremony attended by guests including customers from across Saudi Arabia and neighboring countries as well as business executives from The Dow Chemical Company and E.A. Juffali & Bros.. Special guests included Sheikh Hatem Ali Juffali, chairman of the Juffali Chemical Group, Mr. Amin Al Afifi, CEO Juffali Group, Markus Wildi, president Dow Middle East and Dr. Zuhair Allawi, vice president Dow Saudi Arabia Co.

The new Polyurethane (PU) Systems House plant will produce Dow polyurethane systems for various applications and will contribute to Dow Formulated System's global network of more than 30 system houses around the world.

The ceremony was officiated by Dr. Souhail El Farouki, General Manager of Juffali Chemical Group who addressed the audience and spoke about the history with Dow and planning for this facility. He was followed by remarks from Dr. Zuhair Allawi and Mr. Jon Penrice, Dow Formulated Systems general manager for Europe, Middle East and Africa.

"We have been partnering with Dow in a variety of businesses since 1976, and this important alliance allows us to further strengthen our relationship, increasing our ability to sustain the dynamic growth of our customers in this region. By investing in a new dedicated manufacturing plant in Jeddah, E.A. Juffali and Brothers ultimately strive to facilitate our loyal customers' success in their respective markets, anticipating their needs and helping them fulfill their aspirations" said Dr. Souhail El Farouki.

Dow Formulated Systems, a global business unit of The Dow Chemical Company and Saudi Arabian industrial conglomerate E.A. Juffali & Brothers signed the alliance for the Arabian Chemical Polyurethane Systems House in 2010. The two companies have three long-standing joint ventures, the earliest dating back to 1976.

Immediately following the ceremony, guests were given a tour of the new facility which featured an exhibition of end products utilizing the formulated systems produced at the new Arabian Chemical Polyurethane Systems House plant. The samples on display ranged from refrigerators, insulation boards, furnishing, heaters, coolers, decorative material to footwear and gave guests a preview of the typical end uses as well as the diversity of PU applications.

"This project marks an important milestone for Dow in Saudi Arabia and emphasizes Dow's commitment to this geographic area and this market where the value of innovation and technology are recognized" said Dr. Allawi, "It will further enhance our ability to combine our innovation, technology, and know how in the PU systems business with the entrepreneurial spirit and local market knowledge of Juffali to deliver tailor made solutions to our customers throughout the region."

Jon Penrice commented on the business alliance with Juffali after the ceremony, "This alliance reinforces Dow Formulated Systems' commitment to our customers and the industries we serve in the Middle East. The state-of-the-art facility will help expand Dow's market leadership and deliver innovative solutions and excellent service to customers in the strategic markets of Saudi Arabia and the Gulf region."

About Dow and Juffali Brothers

Dow and Saudi Arabia's E.A Juffali and Brothers business relationship first began in the Kingdom in 1976 when Juffali became Dow's distributors and sales representatives in KSA. Nine years later in 1985, the companies joined forces to form a joint venture, the Arabian Chemical Company (Polystyrene) Ltd. (ACC PS) for the production of STYROFOAM™ brand insulation. Dow's presence in the Kingdom through the Jufalli JV includes two entities, Arabian Chemical Company (Polystyrene) Ltd (ACCP) and Arabian Chemical Company (Latex) Ltd (ACCL). Products manufactured at these plants have resulted in Dow and Juffali & Bros. becoming major suppliers in the Middle East, Pakistan and select countries in Africa. The Arabian Chemical Polyurethane Systems House is the most recent business alliance between Dow Formulated Systems and Juffali Bros and was announced and officially established in March 2010.

About Dow Formulated Systems

Dow Formulated Systems, a global business unit of The Dow Chemical Company (Dow) is a global industry leader in the development and formulation of fully-formulated polyurethane and epoxy systems, focused on providing its customers worldwide with innovative tailor-made solutions through its Energy Efficiency, Alternative Energy & Composites, Infrastructure Life Preservation, Leisure & Lifestyle and Industrial Castings and Adhesives businesses. Dow Formulated Systems manufactures and markets custom formulated rigid and semi-rigid, flexible, integral skin, and microcellular polyurethane foams and fully-formulated systems as well as coatings, adhesives, sealants, elastomers and binders used in applications ranging from residential and commercial construction, infrastructure repair, wind energy solutions, oil and gas, automotive, appliance, furniture, and shoe soles to decorative molding and athletic equipment. Striving to meet the specific needs of its customers in their local geographic regions, Dow Formulated Systems operates a global network of 30 system houses.

About Juffali Brothers

As early as 1948, Juffali began to form close business associations with a number of major international corporations. As the infrastructure of the Kingdom grew, Juffali moved to local manufacturing in businesses as diverse supply of power generation, automobile manufacturing and refrigeration, as well as chemicals. Today, the Juffali list of partners reads like a "Who's Who" of multinational corporations and includes Daimler, Siemens, IBM, Carrier, Dow Chemical, Michelin, Liebherr, Heidelberg, FLUOR, Butler, Ericsson, Massey-Ferguson, DuPont, Electrolux and Kelvinator and as Agent/Distributor of a large variety of products for a vast number of International Partners.. Mutual loyalty and commitment have allowed these partnerships to endure for decades. Juffali's manufacturing base was originally geared towards the local market but in recent years that focus has expanded to include export markets in the region. More information about Juffali can be found at

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at

About Dow in the Middle East

Dow has a longstanding relationship with the Middle East beginning with the establishment of manufacturing and commercial facilities in the United Arab Emirates more than 35 years ago. Since then, Dow has established a solid presence in the Middle East petrochemicals industry, partnering with leading regional companies to set up state-of-the-art petrochemical complexes across the region. For 17 years, Dow and Petrochemical Industries Company K.S.C. (PIC) of Kuwait have shared one successful milestone after another, partnering on six industry-leading joint ventures. Saudi Aramco and Dow have formed a joint venture. Sadara, to build, own and operate a world-scale integrated chemicals complex in the Eastern Province of the Kingdom of Saudi Arabia. From the entrepreneurship initiatives of LoYac in Kuwait to the new Dow Middle East and Africa R&D Center at the King Abdullah University of Science and Technology in Saudi Arabia, Dow actively supports the social and economic aspirations of the communities where it operates. For more information about Dow in the Middle East, please visit:

About Dow in the Kingdom of Saudi Arabia 

Dow's presence in the Kingdom of Saudi Arabia began 35 years ago with two subsequent joint ventures with E.A. Juffali & Brothers, Arabian Chemical Company Ltd., manufacturing STYROFOAM™ brand insulation (Jeddah) and latex (Jubail). In 2011, Dow and Saudi Aramco formed a joint venture, Sadara, to build, own and operate a world-scale, fully-integrated chemicals complex in Jubail Industrial City, Kingdom of Saudi Arabia. Also in 2011, Dow expanded its global R&D footprint by establishing the Dow Middle East and Africa R&D Center at the King Abdullah University of Science and Technology as part of a comprehensive R&D collaboration agreement with the University.

For Editorial Information:

Fadi Fahem
Dow in Middle East & Africa

Nisreen Sarryeh
Weber Shandwick MENA