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  • Dow in Mexico

Dow promotes Sustainable Chemistry as a solution to the most pressing global challenges

Toluca, Mexico - April 14, 2011

As part of the International Year of Chemistry, The Dow Chemical Company (NYSE:DOW), in conjunction with the Model Museum of Science and Industry (MUMCI), held a multi-disciplinary event yesterday. The event focused on the importance of chemistry as a sustainable solutions facilitator for some of the world’s toughest challenges, such as food, health, energy, water and transport.

The keynote speech, which was attended by engineering students from the Universidad Autónoma del Estado de México (UAEM), as well as employees, partners and friends of Dow, was given by Luís Manuel Guerra, Founder and President of the Autonomous Ecological Research Institute (INAINE). During his speech, he talked about how Sustainable Chemistry is a catalyst for change, and one which focuses on finding innovative and long-term solutions to some of the world’s most pressing problems. He also gave a simple explanation of how chemistry has been and is part of our everyday lives.

Melissa Boisson, Public Affairs Director for Dow’s North Region of Latin America, explained how the company’s vision is focused on creating sustainable and innovative solutions which enable its customers, communities and individuals to significantly reduce their impact on the planet. In this way, The Dow Chemical Company plays a fundamental role in the value chain by providing solutions which meet some of our evolving planet’s needs.

“The world needs, now more than ever, the wonders of chemistry. In order to ensure that we have access to safe and abundant drinking water, to guarantee abundant food supplies and to ensure that we all have access to safe and clean energy; that is why generating sustainable solutions is of the utmost importance”, commented Melissa Boisson.

Guests had the opportunity to visit in the “Strange Materials” exhibition, of which, Dow is one of the international sponsors. This interactive exhibition showcased the wonders of applied materials-science and how these are used and have transformed our daily lives. Through a number of different work stations, visitors can learn about the properties of fluids, the resistance of tempered glass or the uses of “memory metals”, materials which might seem strange but that actually are found in a number of objects we use on a daily basis.

During the event, the finalists and the winner of “The Importance of Water” Dance Competition were announced. This is a project supported by Dow Mexico and the Universidad de las Américas Puebla (UDLAP) and aims to offer undergraduate students the opportunity to innovate and through a dance composition, showcasing a global challenge, such as the shortage of water, with the objective to raise awareness about the human beings’ capacity to positively transform their environment and be part of the solution.

This event is just one of the activities being held to celebrate the “International Year of Chemistry”. Dow is proud to be the first global sponsor of the International Year of Chemistry (IYC), declared by the United Nations as a global celebration of this branch of science’s contributions to humanity and its potential for finding solutions to global problems. Under the slogan “Chemistry - Our life, Our future”, Dow joined forces with the United Nations Educational, Scientific and Cultural Organization (UNESCO), the International Union of Pure and Applied Chemistry (IUPAC) and representatives from academia, societies and institutions in the area of chemistry from around the world with the aim of promoting international education and cooperation in order to increase the role which chemistry plays in creating solutions which meet the needs of human beings.

About Dow

Dow combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at

Dow in Mexico

With more than 50 years working in Mexico, Dow has been focusing on important projects which will help to solve some of the world’s most difficult problems, such as water, energy saving and increases in agricultural production. In 2010, Dow reported annual sales in the Northern region of US $1.862 billion, of which Mexico contributed US $1.111 billion. Dow in Mexico currently employees more than 320 people. As part of our commitment to our 2015 Sustainability Goals, Dow in Mexico has forged strategic alliances in areas such as conservation, water culture, scientific education and business abilities, which are of paramount importance in ensuring success in our community. For further information about Dow in Mexico, please visit

For Editorial Information:

Melissa Boisson Portillo
The Dow Chemical Company
(+52 55)

Alejandra Gaucín
Porter Novelli