They don't care about what electrical cables are made of. They just care that the power's on.

Dow Inside is a new initiative from Dow Wire & Cable that benefits cable manufacturers and utilities alike. With the power of Dow Inside, you can count on reliability and long cable life based on excellent materials, dedicated R&D, deep industry knowledge and close working relationships with cable manufacturers, utilities and other power industry influencers.

All cables with the Dow Inside label are made with DOW ENDURANCE™ products - proven products that have passed a wide variety of global cable aging tests conducted at independent laboratories under a full range of operating conditions. In fact, we're going beyond normal requirements to set new quality standards. That means fewer insulation and semiconductor shield failures - and greater confidence that the power will be there when you need it most.

Give your cable the power of Dow Inside.