Dubai, United Arab Emirates (UAE) - February 24, 2009
 |
 |
 |
 |
Dow in Food & Nutrition, a business of The Dow Chemical Company, and its Middle East distributor, REDA Food Ingredients, a division of REDA Industrial Materials, are pairing up for Gulfood 2009, the region's largest and most important industry event of the year. Dow Food & Nutrition and REDA Food Ingredients will showcase Dow’s ingredients and technologies for food and nutrition solutions within the REDA booth (Stand C8-40, Hall 8) at Gulfood in Dubai from February 23 through 26.
With consumer demand for natural, healthy and convenient foods on the rise, Dow, together with distribution partner REDA Food Ingredients, offers industry-leading products that satisfy the discriminating modern consumer in the Middle East. Many Dow products, including the ones below, are Halal-certified and may be used in support of “derived from natural sources”, “heart health” and “allergen-free” label claims in baked goods, meats, sauces and snacks:
- METHOCEL MX™ Fat Replacement Technology offers excellent juicy and succulent mouthfeel for low-fat meat and bakery products. METHOCEL MX™ also enables formulators to use healthier liquid oils, such as olive or canola.
- FORTEFIBER™ Soluble Dietary Fiber is clinically proven to help maintain healthy blood glucose and cholesterol levels. FORTEFIBER™ is non-fermentable and is suitable for use in confectionery (chews) and baked goods (biscuits, bars).
- CLEAR+STABLE™ Cellulose Gum provides excellent clarity in beverages at low pH, enables stable viscosity during shelf life and improved protein protection properties.
“Prepared foods and snacks fit today’s busy lifestyles, but formulators strive to make them healthier – and still taste good,” said Stephanie Lynch, global marketing manager for Dow’s Food & Nutrition business. “Our plant-derived products deliver the health and sensory benefits that consumers want, while giving formulators the ingredient efficiency they may need in today’s market.”
About Dow in Food & Nutrition
As a leading ingredient and technology provider, Dow delivers healthy and convenient food solutions to help customers meet their formulation needs. Dow technologies address customer and market trends with ingredients that provide choices for a healthier lifestyle. Dow has access to global and world-class resources in science and technology, regulatory and product labeling support to accelerate customer product development.
About Dow
About Dow in the Middle East
Dow has several current and proposed operations throughout the Middle East. From the opening of its first commercial office in Cairo in the early 1970’s, its facility in Jebel Ali in Dubai and its successful joint ventures like EQUATE, MEGlobal and Arabian Chemical Company to its proposed integrated chemical production facility at Ras Tanura in Saudi Arabia, Dow has established itself as a solid partner in the Middle East petrochemicals industry. Dow’s commitment to the Middle East has also been extended through support for community programs like the Lothan Youth Achievement Center (LoYAC) in Kuwait, Emirates Environmental Group in the UAE and is an active investor in the region’s future, by supporting the Young Arab Leaders (YAL) across the region. More information about Dow can be found at http://www.dow.com/imea/me
For Editorial Information:
Mira Meghdessian
Dow Chemical India, Middle East & Africa (IMEA)
t +971.4.312.3635 (office)
Gaya Subramaniam / Gaurav Bhatnagar
GolinHarris
t +971.4.332.3308
gsubramaniam@golinharris.com / gbhatnagar@golinharris.com
