Dow Polyurethanes and Haier Presented New Appliance Energy Efficient Insulation Technology at World Appliance Expo March 16, 2011

Midland, Michigan - March 21, 2011

Dow Polyurethanes, a business unit within The Dow Chemical Company (NYSE: Dow), along with Haier, presented a Dow-patented breakthrough rigid polyurethane insulation technology for household refrigerators and freezers at the World Appliance Expo in Shanghai on March 16, 2011.

PASCALTM technology is an advanced combination of excellent polyurethane insulation and efficient appliance case filling that addresses the productivity needs of manufacturers and the energy efficiency demands of consumers. PASCAL technology increases energy efficiency in refrigerators and freezers and supports appliance companies to meet the energy efficiency standards of governments around the world for the next 25 years.

“We’re excited to have Haier as the first to invest in and feature PASCAL technology in their household refrigerators and freezers,” said Bruno Barbet, global polyurethane appliance market leader. “PASCAL technology will truly revolutionize current refrigerator and freezer insulation methods, while also addressing government standards and the energy efficiency needs of consumers worldwide.”

Haier, a Dow customer for more than 20 years and the first to use this innovative technology, announced the implementation of PASCAL technology in its appliances at the World Appliance Expo where Dow provided a short informational presentation on the technology and its benefits. In the coming months, Dow will launch PASCAL technology commercially.

About Dow Polyurethanes

Dow is the world's largest producer of propylene oxide (PO), propylene glycol (PG), and polyether polyols, and is a leading producer of quality aromatic isocyanates, such as MDI and TDI. Dow's polyurethane products enhance a broad range of applications including construction, automotive, furniture, bedding, appliance, decorative molding, athletic equipment and more. The business provides key ingredients, systems and solutions for rigid, semi-rigid and flexible foams, adhesives, sealants, coatings, elastomers and binders. VORANOL™ VORACTIV™ polyols exemplify Dow’s ongoing initiative to lead the industry in providing high-performance products that meet critical consumer needs. For more information, visit,, and

About Dow

Dow combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at

For Editorial Information:

Melissa Jones
The Dow Chemical Company
+1 989 636-2228

Roysten D'mello
Dow India
+91 9833859074

Carlene Eck
Gibbs & Soell
+1 847 519 9150 ext. 2134