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ANGUS Helps Indian Formulators Maximize Performance in Hair Styling Products

Application testing demonstrates superior quality of AMP-ULTRA™ PC Amino Alcohol

Mumbai, India - February 24, 2011

As the global leader in specialty neutralizers for personal care and cosmetics, ANGUS™ Chemical Company, a business unit of Dow Chemical International Pvt Ltd (Dow India) , has now developed new application testing that clearly demonstrates the unmatched performance benefits of AMP-ULTRA™ PC amino alcohol in a range of hair styling formulations.

AMP-ULTRA PC is the global industry standard neutralizer for hair styling products, bringing unique performance benefits on a range of hair styling attributes.

“Indian consumers want personal care products with long-lasting performance attributes,” said Rajesh Ramachandran, regional commercial manager for ANGUS Chemical Company in India. “The AMP-ULTRA PC application testing demonstrates its value and performance benefits, allowing us to support the adoption of AMP-ULTRA PC amino alcohol into the formulations of our Indian customers.”

The application testing demonstrates AMP-ULTRA PC’s superior quality when it comes to several key factors.

“With AMP-ULTRA PC, ANGUS has developed a higher quality product based on the performance testing in areas of curl retention, hair washability and product stability,” said Liam Doherty, global marketing manager for ANGUS Chemical Company. “Based on the testing, AMP-ULTRA PC can help formulate styling products that make great hair last.”

ANGUS experts developed new application testing to showcase the performance benefits of AMP-ULTRA PC in the areas of:

  • High Humidity Curl Retention (HHCR)
  • Hair Washability
  • Product Stability

In the HHCR testing, curls were made with six percent polymer solution and with different neutralizers. The curl droop over 24 hours was monitored at 30°C and 90 percent relative humidity. The AMP-ULTRA PC neutralized polymer exhibited significantly higher percentage curl retention over time compared to triisopropanolamine (TIPA) and triethanolamine (TEA), as shown in the images below.

   

As for Hair Washability, hair tresses were treated with 6 percent neutralized polymer solution, allowed to dry, and then washed. This cycle was repeated 8 times to simulate frequent consumer use of a hair spray. The AMP-ULTRA™ PC neutralized hair spray sample displayed excellent washability, and no polymer build-up, compared to TIPA and TEA which displayed white flaky residue on the hair, as shown in the images below.

        
AMP-ULTRA PC
        
TEA
         
TIPA

To test Product Stability, hydrocarbon and ether propellants were added to 6 wt percent anhydrous polymer solutions neutralized with several different neutralizers at room temperature (18°C). The AMP-ULTRA PC neutralized polymer solution was clear with no haze or precipitate, compared to TIPA and TEA, which both displayed haze.

In addition to setting a quality benchmark as the preferred neutralizing amine for the global personal care and cosmetic market, AMP-ULTRA PC amino alcohol is available in three commercial grades to meet different processing needs:

  • AMP-ULTRA PC 1000 (anhydrous)
  • AMP ULTRA PC 2000 (5% water)
  • AMP-ULTRAC PC 3000 (11% water)

The high purity products from ANGUS are also compliant with the most recent Cosmetics Directives relative to secondary amine and nitrosamine content of raw materials used in the manufacture of cosmetics and personal care products.

ANGUS Chemical Company

ANGUS Chemical Company continues to develop and deliver distinct nitroalkane-based chemistries for customers in applications as diverse as paints and coatings, metalworking fluids, water treatment, leather, personal care and cosmetics, biological buffers, solvents and thinners, wood adhesives, pharmaceutical and agricultural intermediates. Aligned as a market-focused, problem-solving specialty chemicals business, ANGUS is a wholly owned subsidiary of The Dow Chemical Company. Visit us online www.ANGUS.com.

About Dow India

Providing market-leading products and solutions for important segments of Indian industry including building & construction, plastics & packaging, water & health, food & pharma, automotive, electronics, and renewable energies, Dow Chemical International Private Limited (Dow India) is committed to consistent growth through its expertise as a science and technology leader, its experience as a leading chemical company, and its engagement with the communities in which it operates. With almost 1000 employees in locations spread across Maharashtra, Tamil Nadu and Uttar Pradesh, Dow India has three established Centres of Excellence in the areas of Engineering (Chennai), Research & Development (Pune) and Transactional Services and Expertise (Mumbai), four manufacturing sites, customer application centres and a variety of commercial offices. As a responsible corporate citizen, Dow India provides free artificial limbs and technology development for the 'Jaipur Foot' initiative; built homes through the 'Habitat for Humanity' Jimmy Carter Work Project, and is providing water purification technology to supply clean drinking water to villages in India. Further information can be found at www.dow.in.


For Editorial Information:

Roysten D'mello
Dow India
+91 9833859074