‘Dow No Tobacco Day’ promotes employee health

Receives an overwhelming response to its ‘Commit, Quit, Prove it to yourself’ employee program
Achieves a 10 percent successful quit rate among employees

Mumbai - May 28, 2010

"I was lucky to get an opportunity to attend a 'voice of victim' event, organized by the health team at Dow India, at Tata Memorial hospital in 2009 on World No Tobacco day. Hearing the experience of sufferers, I decided to quit. The journey since has not been an easy on and the first two months were the toughest I faced. Every time I felt the need to smoke, I remembered the voice of sufferers at the hospital. Today I feel happy and relaxed that I am tobacco free. I want to thank Dr Ashish Mishra and the Dow India health team who helped me quit."

Vivek Chavan, HR team leader, Business Process Service Center

Dow Chemical International Pvt. Ltd. (Dow India) along with all Dow locations across the world joined in an annual global event on May 27, 2010 to mark 'Dow No Tobacco Day'. On this day, all Dow locations in India encouraged employees not to use tobacco products for 24 hours through its 'Commit, Quit, Prove it to yourself' employee program. The annual event is part of Dow's global commitment to employee health and coincides annually with the World Health Organization's World No Tobacco Day on May 31.

"Encouraging our employees to live tobacco free lives is an important initiative in promoting wellness in Dow workplaces around the world. Over the past three years, our support programs have been highly successful in helping employees reduce the use of tobacco from 16 to 11 percent across our organisation globally," said Dr Ashish Mishra, health director, Dow India. "With the number of tobacco related illnesses rising in India, Dow is dedicated to doing more. Our compelling 'Commit, Quit, Prove it to yourself' program will be extended through the year in encourage more and more Dow employees and their family members to quit."

Part of the company's commitment to promoting employee wellness and ensuring all Dow sites have a tobacco free environment, the 'Commit, Quit, Prove it to yourself' program is overseen by Dow health representatives who encourage participating employees to assess the influence of tobacco in their lives and take positive steps towards a tobacco-free future. Poster competitions and role play activities were executed at Dow India locations to drive home the message of the effects of tobacco use.

"Quitting smoking has not been a big challenge for me. I followed the program laid down by the health committee at the India Engineering Center (IEC) in 2009 which helped me reach my goal more effectively. I can only thank the Dow India health team and IEC for helping me quit."
Anup Paul Elias, Process Engineer, India Engineering Center

For example, a survey at the Company's manufacturing facility in Lote in 2007 identified that approximately 50 percent of the employee population used tobacco products. After a targeted education program, more than half of this group have successfully quit and sustained a new healthier lifestyle for the past three years. A workplace tobacco cessation program launched in 2009 has seen a further 10 percent reduction in employee tobacco use across Dow India.

Since March 2009, all Dow India locations (11 sites) are completely smoke-free after signing the statement of commitment to 'Workplace Wellness Initiative' as part of the 14th World Conference on Tobacco or Health in line with the company's global standards. All sites have 'no smoking' signs displayed prominently in accordance with the Government of India directive, and lighters, matchsticks, ashtrays and other materials that facilitate smoking or tobacco consumption are not allowed at any work site.

About Dow India

With more than 900 employees in 11 locations across Maharashtra, Tamil Nadu and Haryana, Dow Chemical International Private Limited (Dow India) provides products and solutions for important segments of the Indian chemical industry including building and construction, plastics, packaging, water, food and pharma, electronics, and renewable energy. Committed to consistent growth through its expertise as a science and technology leader, its experience as a leading chemical company, and its engagement with the communities in which it operates, Dow India has established three Centers of Excellence in the areas of Engineering (Chennai), Research & Development (Pune) and Transactional Services and Expertise (Mumbai) as well as four manufacturing facilities. As a responsible corporate citizen, Dow India provides free artificial limbs and technology development for the 'Jaipur Foot' initiative; and provides water purification technology supplying clean drinking water to villages in India. Further information can be found at

About Dow

For Editorial Information:

Roysten D’mello
Dow India
+91 98338 59074