September 14, 2009
At the forefront of cutting edge fashion and technology, Dow Fiber Solutions announces the launch of Re:Flex4™, a revolutionary breakthrough in multi-dimensional stretch denim using DOW XLA™ premium stretch fiber which is now available in India. Originally launched in Europe and the US at the Denim by Premier Vision show in Paris in June 2009, Re:Flex4™ answers designer’s and consumer’s denim desires by offering durable, premium stretch denim that allows incredible four-way flexibility for ultimate comfort. DOW XLA™, known for redesigning the rules, fulfills the industry’s needs with Re:Flex4™ liberating designers to create new products with unmatched fit and comfort without compromising the authentic look and feel of cotton. As the world’s first and only olefin-based stretch fiber, DOW XLA™ premium stretch fiber is engineered to defy limitations posed with rigid denim or other stretch denim fabrics.
DOW XLA™ Re:Flex4™ is specially designed, patent-pending technology delivering four-way stretch that adapts to the body's silhouette with enhanced shaping memory for the ultimate in soft comfortable denim with a custom-like fit. The body moves in different ways and now denim will, too. Four-way stretch denim with DOW XLA™ Re:Flex4™ premium stretch fiber in both the warp (vertical) and weft (horizontal) reduces fabric compression in key areas and matches the body’s natural movement for better fitting and more comfortable garments.
Denim by PV will be the official European launch for DOW XLA™ Re:Flex4™, revolutionizing the senses with a high impact presentation, reshaping the way we think about fashion. DOW XLA™ Re:Flex4™ will be displayed in a visually stimulating installation that invites the viewer to experience the benefits of DOW XLA™ fiber, bringing to life the design superiority, performance, fit and durability of this innovative fabric.
DOW XLA™ fiber is inherently resistant to high-heat and harsh chemicals allowing designers to create innovative looks through bleaching, stonewashing, distressing, and imprinting all without sacrificing the stretch performance. DOW XLA™ integrates seamlessly into the base cotton fiber maintaining the authentic cotton feel but with the benefit of comfortable, breathable stretch. Additionally, processing efficiencies and color consistency can be achieved in multi-dimensional stretch denim with DOW XLA™ fiber due to its ability to be rope dyed in warp fabrics.
“DOW XLA™ Re:Flex4™ is the next evolution in denim. Designers and consumers were looking for new denim innovations and we responded, providing the answer to their toughest fit and comfort questions. By matching the body’s natural movement in every way, DOW XLA™ Re:Flex4™ offers an irresistible combination of comfort, fit and durability.” Holiday Watson, Global Brand Communications Manager for Dow Fiber Solutions.
About Dow Fiber Solutions
A business unit of The Dow Chemical Company, Dow Fiber Solutions is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers – to meet consumer needs. DOW XLA™ is one of many innovative products that underscore Dow’s strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications. For more information, please visit www.dowxla.com.
About Dow India
Dow Chemical International Private Limited (Dow India) is committed to consistent growth through its expertise as a science and technology leader, its experience as a leading chemical company, and its engagement with the communities in which it operates. With more than 1100 employees, in 12 locations across the country, Dow India has established three Centers of Excellence in the areas of Engineering (Chennai), Research & Development (Pune) and Transactional Services and Expertise (Mumbai) as well as three manufacturing sites and a variety of commercial offices. As a responsible corporate citizen, Dow India provides free artificial limbs and technology development for the 'Jaipur Foot' initiative; built homes through the 'Habitat for Humanity' Jimmy Carter Work Project, and is actively working in collaboration with the Byrraju and Anarde Foundation to supply clean drinking water to villages in India. Further information can be found at www.dow-india.com
For Editorial Information:
Roysten Dmello
Dow India
+91 9833859074
