Discover Dow All Over Again
Over the years, the business units and structure of Dow may have changed, but one thing hasn’t: Dow products and technologies can still be found throughout our daily lives.
From the paint on our walls to the computers on our desks to the cars in our driveways, Dow products and technologies are all around us – all you have to do is look!
While chemistry is everywhere, the explanation of scientific topics can be a bit confusing and even intimidating to many people. That’s why Dow is taking a new approach to educating employees, retirees and the general public about the products it makes, the benefits of these products and where these products can be found.
This new campaign, called Discover Dow, uses stories and videos to share how innovations from Dow are helping improve performance and increase sustainability in some of our favorite everyday items. Written in a simple, casual tone and illustrated with creative, colorful designs, Discover Dow provides a fun, light-hearted way to learn about Dow innovations. Some of the topics featured to-date include: golf, furniture, paint, potato chip bags, playgrounds and more. The videos and stories are available on Dow.com, making them easy to share with family and friends!
So if you’ve ever found yourself asking questions like, “How can I learn more about where Dow products are found in the marketplace?” or “How can I learn about new innovations from Dow?” or “How can I share the Dow story with my family and friends?” – check out Discover Dow today!
How Can You Discover Dow?
Continue to watch for Discover Dow stories featured in future DowFriends newsletters. You can also access Discover Dow stories and videos any time through dow.com. The URL is: http://www.dow.com/about/discoverdow/ or get there from the dow.com homepage under the “Our Company” tab.
Check out how Dow polymers are used in personal care products here.