Dow Footwear Solutions

Dow Footwear Solutions Debuts in China Footwear Show

Shanghai, China - June 02, 2008

Dow Footwear Solutions participated the 18th International Shoes & Leather show in China from May 28th - May 31st, where it demonstrated the leading materials science applied in footwear industry and its commitment to better serve customers in the region.

The Guangzhou Shoes & Leather show is one of the largest footwear shoes in China which attracted approximately 900 international companies and over 27,000 visitors this year.

During the Show, Dow Footwear Solutions highlighted its focus on meeting the needs of footwear designers, brand owners, manufacturers and marketers through leveraging many resources within Dow and reiterate its aim to strengthen the relationship with the key industry players and brand owner customers through integrating all of Dow's specialist expertise into a single platform to provide them with ideas and solutions which could stay in an intensely competitive market.

Dow Footwear Solutions is also using the Guangzhou Shoes & Leather 2008 trade show to strengthen its global presence by launching a new 'Happier Feet' global website to escalate its communication with customers and consumers.

The Site - www.happierfeet.com - feature an iconic "smiley" foot as Dow Footwear Solutions' commitment to bring comfortable, appealing and cost efficient solutions to the people around the world.

About Dow Footwear Solutions

Dow Footwear Solutions is a business unit of The Dow Chemical Company and its affiliates, and is a leading provider of innovative solutions to the footwear industry worldwide. With the broadest range of products and material science capabilities, Dow Footwear Solutions enables our customers to offer footwear with outstanding comfort, durability, and lasting value. More information about Dow Footwear Solutions can be found at www.dowfootwear.com & www.happierfeet.com

About Dow

For Editorial Information:

Helen Shi
The Dow Chemical Company
86-21-2301 9483
hshi@dow.com