Identity Guidelines

VORALAST™ R Identity guidelines

VORALAST R Series is registered trademark and a valuable asset of the Dow Chemical Company . Please use the VORALAST R Series brand name correctly according to the logo guideline and help us retain its distinctive value

VORALAST R

The VORALAST identity has been designed to project a professional, trustworthy, confident image. Rich strong colours have been selected to contrast each other - instilling a sense of strength and of sustainbility.

The "R" symbol has been developed to instantly deliver key messages about VORALAST brand - renewability and environmental-friendliness.

A bold green colour has been selected to reinforce that message and the "R" character within the symbol has been crafted to incorporate the form of a leaf.

To learn more about Dow VORALAST R Identity Guidelines 2007, please download brochure in PDF format (275KB).


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