In 2004, Dow entered into a sponsorship agreement with Saginaw County for the local civic arena in downtown Saginaw in an effort to help breathe new life into an economically depressed area of the city. The sponsorship allowed the center to complete renovations that had begun in 2001.
In the few years since, The Dow Event Center has become more of a regional, rather than local, venue. The facility now hosts about 220 events each year, bringing in more than 200,000 visitors from around the state. The ongoing success of the “The Dow,” as it is more commonly known, has spurred continued revitalization of the area.
