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Moving Beyond Clean: Providing Sustainable Solutions for Home and Institutional Care Products Dow Home & Personal Care Exhibits at 2011 China International Cleaning Industry Expo Beijing, China - May 31, 2011
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As a trailblazer in sustainable development in the global home and institutional care industry, Dow Home & Personal Care, a business unit of The Dow Chemical Company, has participated in the 2011 China International Cleaning Industry Expo (CICIE 2011) at the Beijing National Convention Center, May 26-28, 2011. The business has showcased its broad range of products and innovative technologies for floor care, hard surface care, fabric care, bowls and dish care, personal care, and various other market applications; and has shared the latest market trends and cutting-edge technologies with visitors during the event.
"We are glad to have exhibited at the 2011 China International Cleaning Industry Expo, and have strengthened our communication and partnership with customers," said Liang Renyang, North Asia Marketing Manager, Dow Home & Personal Care. "With our leading technologies, rapid development capability, high-quality product portfolio, and in-depth understanding of the market, Dow is able to provide customers with winning formulas and sustainable solutions, and help them identify and satisfy consumers' potential needs." Dow Home & Personal Care is committed to going beyond the traditional demand for cleanliness. With a bold combination of innovative ideas and leading R&D capabilities, Dow offers advanced solutions for each market segment, to help make household and institutional products fresher, cleaner, healthier, and easier to maintain. For example, our products and solutions can help enable the following:
Dow Home & Personal Care champions ecological friendliness as one of its key brand commitments. Therefore, in selecting feedstocks, we opt for natural materials and renewable resources as much as possible to avoid the use of non-biodegradable chemicals. Emissions of organic volatiles and hydrocarbons are strictly controlled in production and processing to reduce consumption and our environmental footprint. Moreover, we will continue our efforts to improve the overall performance of end products in terms of durability, recyclability, and biodegradability. Two new products featured at the exhibition – DURAGREEN™ 4373 Polymer and ECOSURF™ EH Surfactant – clearly represent the Dow Home & Personal Care eco-friendly concept. DURAGREEN™ 4373 is a zinc-free floor care polymer which provides floor care products with the benefits of gloss, durability, stain-resistance, and removability. Its biodegradability greatly reduces its ecological footprint and lowers the cost of treating wastewater supplies to remove zinc particles. ECOSURF™ EH is a surfactant that meets the green standards of the US Environmental Protection Agency. It not only enhances the washing properties of hard surface care products, but also significantly optimizes the cost of formulation. ECOSURF™ EH also features biodegradability, effectively reducing end-product environmental footprint. To help visitors further experience Dow's differentiated advantages in each application, Dow Home & Personal Care has showcased a host of end-product samples based on different formulations in the Visitor Experience Area of its booth. Participants had an opportunity to observe, compare, test, and experience the outstanding performance, environmental attributes, and above all, the highly favorable sensory properties of the household and institutional care products enabled by Dow's innovative technologies. In addition, Dr. Jeff Mu, technical service manager of Dow Home & Personal Care, held a seminar in the subject of Sustainable and Innovative Solutions for Floor Care during the Expo to share innovative achievements and exchange ideas with customers. "Nowadays, rising environment safety concerns are making the use of zinc cross linking in floor polish compositions less desirable than before." Dr. Mu said, "Local municipalities and increasingly more end-users have begun to require the use of zinc free finishes in their custodial cleaning products and service contracts. Other trends in floor polish composition design continue to be the elimination of alkylphenol ethoxylate surfactants (endocrine disruptors), phthalates, reduction of VOC's, and ammonia (a severe respiratory tract irritant)." In his seminar, Dr. Mu has in-depth introduced how Dow Home & Personal Care's DURAGREEN™ products provide equivalent, and in some areas even better performance to current state-of-the-art floor polish compositions. About Dow Home & Personal Care Dow Home & Personal Care works closely with brand owners in the household and institutional care markets to deliver distinct functional benefits that enable new label claims and differentiation in the eyes of consumers. We are committed to bringing together convenience, wellness, and a lighter environmental footprint in products that deliver excellent performance and sensory appeal, including laundry detergents and softeners, hand and automatic dish care products, specialty and all-purpose hard surface and floor care applications, and janitorial, sanitation and food and beverage care solutions. For more information, visit www.fabricandsurfacecare.com. About Dow Dow combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com. For Editorial Information: Annie Dong |
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