Dow Fabric & Surface Care at China Daily Chemicals Expo: Move Beyond Clean, Starts with Green

Shanghai, China - November 19, 2008

Green demonstrates the pursuit of human being to be healthy and safe, representing the scientific development concept of harmony relationship between human and the nature. Recently, China Daily Chemicals Expo 2008 theme in “Enjoy Healthy Daily Life with a Clean and Beautiful Beginning” was successfully concluded in Hangzhou, launching an in-depth discussion on chemical safety issues. As one of the advocators of “Green Chemistry”, Dow Fabric & Surface Care attended the exhibition and introduced sustainable chemicals and Rapid Formulation Development methodology used for green detergents, which further promoted the process of regulating chemical safety standards.

From the view of environment, preventing and eliminating pollution from the very beginning are radical to the development of green chemistry. Rapid Formulation Development methodology for detergents developed by Dow Fabric & Surface Care is available to realize the dream of green cleansing by using automated chemical testing and property measurement combined with computer modeling. Helping brand owners respond to market trends more quickly with a robust formulation and a label claim addressing consumers’ appetite for high-performing cleaners with an excellent environmental profile.

The newly-developed DOW ECOSURF™ SA surfactant is a new generation of biologically degradable and highly-efficient non-ionic surfactant which utilizes plant oil as the raw material. It can meet most of the global environmental protection and processing safety standards, and also ensures an excellent performance and competitive price.

From the perspective of economy, green chemistry utilizes resources and energy in a reasonable way and reduces production cost, in accordance with the requirements of sustainability. Sustainable chemicals can provide a solution to lower pollution, increase the usage of resources and energy and meet the requirements of brand owners and consumers. Dow regards sustainability as 2015 goal and exercises strict environmental requirements on raw materials and formula. The consumption of resources during production is reduced by adopting renewable raw materials.

Rather than simple addition or removal of certain chemical elements, green chemistry is an upgrade and development to traditional chemical concept. This often requires sensitive scientific sense and strong research power. Five regional teams of Dow Fabric and surface care all over the world not only provide local professional technology development, but also has the advantage to leverage global expertise and resources to regional customers. These efforts are intended to continuously satisfy the consumers’ need in products with low environmental impact.

Facing the ecological challenge on shortage of resources, energy insufficiency and environment concerns, Dow Chemical is putting on more focus on manufacturing sustainable chemicals nowadays and will keep on striving for the development of green chemistry.

About Dow Fabric & Surface Care

Dow Fabric & Surface Care is a global business unit of Dow, which focuses on meeting various requirements of household and public cleansing market. It is devoted to providing cleaner, more convenient and healthier products to meet the consumers’ requirements with globally advanced technology and material science. For more information, please visit the following website: www.scienceofcare.com.

About Dow

For Editorial Information:

Joecy Wu
The Dow Chemical Company
(86 21) 2301 9205

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About Us Why Work with Dow? Applications Products and Solutions Explore the Possibilities News and Events Contact Us Cleaning Product Facts Against Disease Fabric & Surface Care	Dow Fabric & Surface Care at China Daily Chemicals Expo: Move Beyond Clean, Starts with Green Shanghai, China - November 19, 2008 Green demonstrates the pursuit of human being to be healthy and safe, representing the scientific development concept of harmony relationship between human and the nature. Recently, China Daily Chemicals Expo 2008 theme in “Enjoy Healthy Daily Life with a Clean and Beautiful Beginning” was successfully concluded in Hangzhou, launching an in-depth discussion on chemical safety issues. As one of the advocators of “Green Chemistry”, Dow Fabric & Surface Care attended the exhibition and introduced sustainable chemicals and Rapid Formulation Development methodology used for green detergents, which further promoted the process of regulating chemical safety standards. From the view of environment, preventing and eliminating pollution from the very beginning are radical to the development of green chemistry. Rapid Formulation Development methodology for detergents developed by Dow Fabric & Surface Care is available to realize the dream of green cleansing by using automated chemical testing and property measurement combined with computer modeling. Helping brand owners respond to market trends more quickly with a robust formulation and a label claim addressing consumers’ appetite for high-performing cleaners with an excellent environmental profile. The newly-developed DOW ECOSURF™ SA surfactant is a new generation of biologically degradable and highly-efficient non-ionic surfactant which utilizes plant oil as the raw material. It can meet most of the global environmental protection and processing safety standards, and also ensures an excellent performance and competitive price. From the perspective of economy, green chemistry utilizes resources and energy in a reasonable way and reduces production cost, in accordance with the requirements of sustainability. Sustainable chemicals can provide a solution to lower pollution, increase the usage of resources and energy and meet the requirements of brand owners and consumers. Dow regards sustainability as 2015 goal and exercises strict environmental requirements on raw materials and formula. The consumption of resources during production is reduced by adopting renewable raw materials. Rather than simple addition or removal of certain chemical elements, green chemistry is an upgrade and development to traditional chemical concept. This often requires sensitive scientific sense and strong research power. Five regional teams of Dow Fabric and surface care all over the world not only provide local professional technology development, but also has the advantage to leverage global expertise and resources to regional customers. These efforts are intended to continuously satisfy the consumers’ need in products with low environmental impact. Facing the ecological challenge on shortage of resources, energy insufficiency and environment concerns, Dow Chemical is putting on more focus on manufacturing sustainable chemicals nowadays and will keep on striving for the development of green chemistry. About Dow Fabric & Surface Care Dow Fabric & Surface Care is a global business unit of Dow, which focuses on meeting various requirements of household and public cleansing market. It is devoted to providing cleaner, more convenient and healthier products to meet the consumers’ requirements with globally advanced technology and material science. For more information, please visit the following website: www.scienceofcare.com. About Dow For Editorial Information: Joecy Wu The Dow Chemical Company (86 21) 2301 9205
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